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Field Sales and Merchandising Lead

Field Sales and Merchandising Lead

PuigNew Delhi, Republic Of India, IN
16 days ago
Job description

Location : New Delhi, India

Reporting To : Area Manager based in Mumbai, India

Mission :

The Field Supervisor based in India ensures a sell-out and market share growth throughout his / her territory by implementing the negotiated animation plans, seizing opportunities in the point of sales, undertaking regular field visits, training the sales staff, controlling the merchandising, and developing a strong customer relationship.

The position requires an understanding of the market and business dynamics and an ability to adapt quickly and proactively in a highly volatile environment.

Key Functions and Responsibilities :

This role will contribute to the business unit’s targets achievements by :

1. Plan

  • Support the sell-out and market share growth targets.
  • Plan budget and team schedules for the Brand Representatives and promoters.
  • Plan, order and monitor testers, POS materials, and visuals per store.
  • Plan depletion schedules / innovative and creative ideas to push sales and observe competitor activities and align with Area Manager and Sales Director.

2. Execution

  • Implement the promotional account calendar (i.E. GWP, incentives, manpower) and provide quantitative and qualitative reporting to Marketing Team and to Area Manager whenever needed.
  • Proactively proposing relevant correcting actions and In-Store support whenever needed to ensure retail excellence and the meeting of monthly retail targets fixed per store :
  • Suggest ways to improve business and maximize opportunities in point of sales.
  • Anticipate potential operational or In-Store issues.
  • Ensure stores have proper stock level and are in line with the merchandising guidelines
  • Collaborate with the In-Store Team to ensure excellent execution of high profile visuals for animations
  • Provide feedback to Area Manager on his / her market knowledge and insight gathering (e.G. market intelligence, competition’s marketing activities).
  • Build strong links with shop floor and back-office personnel (i.E. operators, trainers, buyers and external field sales force).
  • Solve operational issues efficiently with the store operations team.
  • Advise clients on requirements for external field sales force under perimeter.
  • Organize and provide product training through clients for external field sales force especially in areas that may not be covered by the Trainer for secondary markets.
  • 3. Control

  • Gather information and provide relevant reports (Sales Report, Post Launch Reports, Training Reports, Competition Reports, Client Master File and Store Check Reports) to Area Manager / Marketing Team.
  • POSM Control and Orders.
  • BRs salaries and commissions follow up (in alignment with Area Manager and Sales Director before communicating).
  • 4. People Management

  • Involve in the hiring process of Brand Representatives and promoters as per planned headcount and ensure they fit into Puig culture.
  • Build good relationship with BRs and motivating them and feed them with more knowledge and guide them for sales targets.
  • Requirements :

    Experience : 3 - 5 years of experience in a similar role in a multinational FMCG or Luxury company within the Travel Retail channel. Experienced in Trade Marketing / Operations in retail. It will be an advantage if this individual has been a Beauty Consultant / Brand Ambassador earlier in career.

    Languages : Hindi and English

    Skills & Knowledge Required :

  • Proficiency in Microsoft Office – PowerPoint, Excel and Word
  • Strong communication skills
  • Self-directed with great autonomy to manage oneself well.
  • Customer focused and results oriented (i.E. Understanding of business dynamics and sensitive to premium market brands).
  • Ability to build relationships and interpersonal sensitivity.
  • Decision making / problem solving skills.
  • Has good learning agility and a team player.
  • Positive / Strong and friendly personality who can take quick decisions and proactive.
  • Willing to travel.
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    Field Sales • New Delhi, Republic Of India, IN

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