Social Media Engagement Lead

Strong creative, analytical and organization skills. Must be good at thinking and ideation. Knowledge of social media and various organic as well as paid engagement avenues.

Responsibilities :

• Develop & implement social media strategy, campaigns and content to build brand equity for our products and tech including Equity, MF and Third-party products.
• Increase Engagement quotient measurable through social media analytics like Rival IQ / Connect Insight.
• Monitor & analyze social media metrics and optimize efforts in order to achieve the marketing goals and achieve on-ground results.
• Manage budgets allocated to achieve optimal ROI Weekly, Monthly, Quarterly, Half yearly and Yearly report creation.
• Overview and coordination with Online Reputation in charge to timely reply to all social media comments and queries.
• Track competitors and their social activity via Anand Rathi website.

Qualifications