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▷ Immediate Start! Growth Marketing Manager

▷ Immediate Start! Growth Marketing Manager

Kushal's Fashion JewelleryBengaluru, Karnataka, India
8 days ago
Job description

Growth Marketing Manager – Regional Growth- Job Description

As Growth Marketing Manager – Regional Growth you will be a strategic driver for sustainable revenue growth and profitability in the assigned region. This role blends data-driven marketing with a deep understanding of regional consumer behavior, leveraging performance channels, CRM, and hyperlocal campaigns to maximize ROI.

Responsibilities :

1. Business Ownership &Revenue Management

  • Own the regional revenue targets — set revenue growth targets, optimize marketing spend, and ensure positive ROI.
  • Allocate budgets across channels and campaigns to achieve maximum impact and profitability.
  • Track and report on marketing contribution to sales, gross margin, and net profitability.
  • Forecast and manage quarterly / annual marketing budgets for the region.

2. Strategic Planning & Growth

  • Develop region-specific growth roadmaps based on consumer insights, competitive intelligence, and market trends.
  • Segment customers using RFM, AOV, CLV, and regional insights to identify high-performing personas.
  • Translate persona insights into tailored acquisition, retention, and brand- building strategies that maximize customer lifetime value.
  • Integrate digital performance marketing, CRM, and offline activations to drive store footfall and eCommerce sales.

    • 3. Performance Marketing & CRM

  • Manage digital campaigns (Meta, Google, YouTube, etc.) targeted to your region.
  • Drive customer acquisition and track campaign ROI across digital + offline.
  • Collaborate with the CRM team to launch region-specific SMS, email, and WhatsApp journeys for customer engagement and reactivation.

    • 4. Full-Funnel Growth & Campaign Optimization

  • Connect top-of-funnel (awareness, traffic) activities to bottom-funnel outcomes (conversion, retention, lifetime value).
  • Plan, execute, and optimize campaigns across search, social, display, and programmatic with a focus on conversion and customer acquisition cost efficiency.
  • Continuously A / B test ad creatives, targeting, and formats to improve performance metrics.

    • 5. Reporting & Analysis

  • Monitor and report KPIs such as ROAS,CAC, traffic, conversion, footfall uplift, and campaign ROI.
  • Produce detailed regional performance reports with actionable insights and recommendations.
  • Use analytics tools (Google Analytics, Ads Manager, CRM dashboards) to track attribution across channels.

    • Candidate Profile

  • 5+ years of experience in performance marketing or growth roles.MBA / PGP / PGDM Marketing
  • Prior P&L or budget ownership experience, with a track record of balancing growth, ROI, and profitability.

    • Technical & Analytical Skills

  • Expertise in customer segmentation, personas, and growth drivers (RFM, AOV, CLV, CAC / ROAS).
  • Skilled in attribution modeling, funnel optimization, and campaign experimentation (A / B testing, creative optimization, campaign innovation).
  • Strong ability to connect brand-building efforts (top-of-funnel awareness) with business outcomes (conversion, retention, LTV).
  • Skilled in developing region-specific growth roadmaps using consumer insights, competitive intelligence, and market trends.
  • Adept at budget allocation across channels to maximize ROI and drive sustainable, profitable growth.

    • Key Skills & Competencies

  • Business Acumen : Proven ability to link marketing decisions to business P&L outcomes.
  • Strategic Thinking : Ability to align marketing initiatives with business growth goals and adapt strategies for regional nuances.
  • Analytical Mindset : Strong capability in interpreting marketing data, identifying trends, and making data-led decisions.
  • Market Knowledge : Understanding of the cultural, economic, and consumer drivers.
  • Customer-Centricity : Deep understanding of consumer behavior and journey optimization.
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    Growth Marketing Manager • Bengaluru, Karnataka, India

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