Certivo turns regulatory evidence into market access. Our website is where prospects understand that value and take the first step— Generate Packet , download a sample packet , or book a consult . You will own our Framer‑based web stack end‑to‑end to deliver a fast, accessible, SEO‑sound, conversion‑driven site that scales across our industrial lanes.
The role
Build, optimize, and maintain the Certivo website in Framer , including a reusable component / library system, CMS collections (Industries, Solutions, Evidence Packs, Resources, Webinars), and integrations (HubSpot, GA4 / GTM, GSC, Calendly, LinkedIn pixel). You’ll partner with the Director of PMM , Organic Growth Manager , and Senior Product Designer to ship pages and experiments that create packet‑intent demand.
Responsibilities
- Build in Framer : Own site architecture, routing, responsive breakpoints, variables / tokens, component variants, and motion / interaction patterns.
- Design system for web : Create a scalable component library (nav, hero, cards, tables, tabs, forms, modals) with usage docs;
keep Figma ↔ Framer parity with the design team.
CMS & content models : Stand up Framer CMS collections for Industries, Solutions, Evidence Packs, Resources / Blog, Webinars;author fields for SEO / meta, OG / Twitter, schema, hreflang.
Landing pages & calculators : Ship high‑tempo pages for industrial lanes and packet offers;embed light calculatorsor interactive checklists via custom React code components when needed.
Integrations : Implement HubSpot forms / gating and progressive profiling;Calendly scheduling;GA4 / GTM events with clean UTM governance;LinkedIn pixel and retargeting hooks.
CRO & experimentation : Plan and run A / B tests (copy, layouts, forms, CTAs);analyze results;iterate quickly.
Technical SEO : Manage sitemaps / robots, canonical and hreflang tags, internal linking, redirects, lazy‑loading, image optimization (WebP / AVIF), and structured data.Performance & quality : Optimize assets, fonts, and scripts;implement skeleton / optimistic states for perceived speed;set up monitoring and visual regression checks.
Security & compliance : Implement consent management (GDPR / CCPA), secure forms, spam protection, CSP guidance for embeds, and accessibility checks.Ops : Own publishing cadence, release notes, and backlog triage;coordinate with PMM / Growth for priorities;maintain a page / component inventory.
Qualifications
Must‑have
3–6+ years building marketing sites for B2B SaaS with deep Framer experience (share live examples);ability to compose pages rapidly using components and CMS.
Working knowledge of React / TypeScript to build custom code components inside Framer when needed.Strong grasp of technical SEO , Core Web Vitals , and accessibility (WCAG 2.1 AA) .Hands‑on with HubSpot , GA4 / GTM , GSC , Calendly , and pixel / tag hygiene;comfortable defining analytics events and dashboards.
Demonstrated CRO chops : A / B testing, UX copy, form optimization;data‑driven iteration.
Nice‑to‑have
Experience in regulated / industrial markets;familiarity with our packet types (Listings, Substances, EPD / EN 15804, NSF 61 / 372).
Webflow experience and ability to migrate / replicate patterns in Framer.Visual / motion design sensibility;Lottie / AE basics;light SVG / Illustrator skills.
Basic scripting for content ops (CSV / JSON transforms) and image pipelines.What great looks like (KPIs)
CWV pass rate ≥90%;LCP ≤ 2.5s and INP ≤ 200ms on mobile for key pages.
Demo / sample CTA conversion +25–40% on target pages;form completion +20% .
Non‑brand organic +30% QoQ on Industry / Solution pages (in partnership with Organic Growth).10–15 page / section releases per quarter;Sev‑1 time‑to‑fix <
24h .
Accessibility AA compliance on primary flows;zero critical violations.
Tools
Framer + CMS, Figma, GA4 / GTM, Google Search Console, HubSpot, Calendly, Ahrefs / Semrush, Screaming Frog, Hotjar / Clarity, Loom, Notion / Airtable.
How we work
Fast iterations, visible metrics, and tight PMM / Design / Engineering collaboration.Source‑controlled design tokens / components where practical;changelog for each release.
Bias toward clarity, speed, and measurable outcomes (packet‑intent first).Apply
Email careers@certivo.com with :
Two to three Framer projects (live URLs) and a short loom showing the component / CMS structure,One example of a conversion lift you drove (before / after with metrics), andA 60‑day plan to rebuild our Industries hub and Evidence Pack pages in Framer.Subject : Website Engineer — Framer