Role Overview
The Growth Manager will be responsible for driving customer acquisition, retention, and revenue growth across our website and e-commerce / quick commerce platforms. This role combines data-driven marketing, performance optimization, and cross-functional collaboration to deliver consistent growth.
Key Responsibilities
E-commerce & Website Growth
Own and scale sales on our D2C website (Shopify / WordPress etc.)
Optimize website funnels, improve conversion rates, and increase repeat purchases.
Plan and execute website campaigns (offers, bundles, luxury gifting promotions).
Quick Commerce & Marketplaces
Manage and grow presence on Zepto, Blinkit, Instamart, Amazon, Flipkart, Nature’s Basket etc.
Negotiate placements, ad spends, and promotional campaigns with platform teams.
Track platform-specific KPIs (CTR, AOV, CAC, ROI).
Digital Marketing & Growth Hacking
Drive performance marketing campaigns (Google Ads, Meta, Affiliate, Influencers).
Work with agencies / vendors to optimize ROAS & CPA .
Develop strategies to increase organic traffic & SEO visibility .
Analytics & Reporting
Monitor sales dashboards and create weekly / monthly growth reports.
Track CAC, LTV, repeat purchase rate, churn, AOV, CTR .
Use insights to iterate campaigns and improve ROI.
Cross-Functional Collaboration
Work with Branding, Operations, and Customer Support to ensure a smooth customer journey.
Align with supply chain teams to ensure stock availability on platforms .
Key Skills & Qualifications
3–6 years of experience in e-commerce growth, digital marketing, or performance marketing .
MBA from a Tier 1 college preferred.
Strong understanding of D2C websites, quick commerce, and marketplace dynamics .
Proficiency in Google Ads, Meta Ads, SEO tools, Google Analytics, and CRM platforms .
Ability to work with data dashboards and make decisions backed by analytics.
Excellent negotiation skills with platforms and agencies.
Prior experience in FMCG, luxury brands, or beverages is a plus.
Growth Hacker • Bengaluru, Karnataka, India