Social Media Marketing Lead

Position Brand Leadership.  Develop and execute a comprehensive social media strategy that aligns with corporate branding, business goals, and positioning

Reinforce Value Proposition, Messaging and Thought leadership.  Create, curate, and distribute compelling brand narratives, ensuring consistent messaging across all social channels, to enhance brand visibility and audience engagement. Leverage story-telling approach to keep audiences engaged

Engage the Community.  Work with the content and creative teams to develop engaging social-first content, including blog snippets, videos, infographics, executive insights, and customer success stories

Support Demand Generation Program.  Partner with the demand generation and sales teams to create targeted social media campaigns that drive lead generation and contribute to the sales pipeline. Manage paid social media campaigns (LinkedIn Ads, Twitter Ads, Google Ads) for lead acquisition, retargeting, and ABM (Account-Based Marketing) initiatives.

Empower Employee Advocacy Program.  Develop and implement social media strategies for employees to participate in social media advocacy, brand amplification and thought leadership positioning needs

Partnership and Collaboration.  Partner with internal teams, partners external agencies and influencers to amplify reach, nurture and strengthen engagement with the community

Analytics and Optimisation.  Use analytics to measure impact of the various social media programs and campaigns   and provide actionable insights.   Continuously test and optimise social strategies based on performance data.

Requirements

• 8-10 years of experience in B2B social media marketing, ideally in enterprise software, financial technology, SaaS or technology services. Financial Services industry knowledge and understanding will be an advantage
• Expertise in LinkedIn, Twitter, YouTube, and Google Ads among others with hands-on experience in organic and paid social strategies
• Strong storytelling, copywriting, and content development skills tailored for B2B audiences
• Proficiency in social media management and monitoring tools like Sprinklr, Hootsuite, Buffer, Sprout Social, Google Analytics, LinkedIn Sales Navigator, etc.
• Strong understanding of demand generation, lead nurturing, and account-based marketing (ABM) via social channels will be an advantage
• Experience in using social media to drive influencer marketing initiatives will be a plus.

Skills Required

Linkedin, sprout social , Google Analytics, hootsuite