Senior Executive - Finance (Retail Commercial)- West

ConfidentialMumbai

30+ days ago

Job description

Location : Bengaluru

Experience : 4 to 7 years

Education : MBA (Marketing / eCommerce / Business preferred)

Key Responsibilities

Top-Line Revenue Growth
Manage and grow the brand's own website and app business.
Lead digital and social marketing activations to enhance the B2C customer experience.
Identify and execute brand-building opportunities with external partners.
Own and optimize brand presence across partner portals.
Customer Relationship Management (CRM)
Drive CRM-led marketing activations including coupons, visibility enhancements, and retention campaigns.
Activate CRM strategies across both B2C and B2B channels to boost secondary sales.
Performance Marketing & SEO
Lead performance marketing and SEO efforts for the brand website in partnership with external agencies.
Optimize return on ad spend (ROAS) and drive impressions across platforms such as Myntra, Amazon, Flipkart, and more.
Marketplace Relationship Management
Build and strengthen relationships with marketplace-only partners such as Ajio, Tata Cliq, Nykaa, Myntra, Amazon, and Flipkart.
Strategize with partner platforms to increase visibility and achieve sales targets.
App Development & Functional Enhancements
Support the roll-out of new functionalities as part of the brand's super-app launch.
Ensure seamless coordination with tech and product teams for smooth functioning.
Website Traffic Generation
Manage all marketing channels to drive traffic and conversions on the brand website.
Create unified strategies across digital, CRM, SEO, and performance marketing.
Cataloging & Content Management
Drive rich and SEO-friendly cataloging with support from external agencies.
Ensure top-tier (A+ / A / B / C) catalog content for improved searchability and enhanced user experience.

Desired Skills and Experience

Proven experience in eCommerce and B2C marketing

Strong understanding of key account management and marketplace dynamics

Hands-on expertise in performance marketing and SEO strategy

Experience managing cross-functional digital initiatives and CRM campaigns

Data-driven approach to decision-making and campaign optimization

Ability to coordinate with agencies and internal teams effectively

Strong communication and relationship-building skills

Skills Required

Finance, Accounting, Budgeting, Mis Reporting, p&l management, Retail Finance, Inventory Analysis, Business Forecasting, Cost Optimization

Create a job alert for this search

Finance Executive • Mumbai