Solution Consultant - Salesforce Marketing Cloud

About Us :

VML, a WPP company is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.

For more information, visit www.vml.com

Job Title : Marketing Technology Solution Consultant

Location : Mumbai

Job Summary :

We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions using Salesforce Marketing Cloud. You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud to drive customer engagement and business growth.

Key Responsibilities :

Solution Design & Implementation :

• Conduct discovery sessions with client teams for understanding requirements and the current solution setup.
• Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions
• Conduct platform assessments and recommend optimal marketing technology stacks
• Create technical documentation, solution architecture diagrams, and implementation roadmaps
• Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio, Contact Builder, Web Studio, Automation Studio, Einstein)
• Build responsive, personalized email templates, landing pages, and mobile campaigns using out of the box templates, content blocks, HTML, Javascript, AMPScript
• Build automations and data management using SQL.

Technical Integration & Analytics :

Client Management :

Experience :

Technical Skills :

Soft Skills :

Certifications (Optional) :