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Senior Software Engineer
InfoBeansNashik, IN6 days ago
Job description4–6 years of hands-on experience in Salesforce Marketing Cloud . Strong experience with Automation Studio, Journey Builder, Email Studio , and other SFMC modules. Proficiency in AMPscript, SQL, HTML, CSS , and basic SSJS . Experience with REST / SOAP APIs and Marketing Cloud integrations. Solid understanding of data modeling, segmentation, and campaign workflows. Experience working with Salesforce CRM and Contact model. Strong analytical and problem-solving skills with attention to detail. Excellent communication and collaboration skills. Salesforce Marketing Cloud Email Specialist Salesforce Marketing Cloud Administrator / Consultant Salesforce Marketing Cloud Developer (Added advantage) Experience with CDP (Customer Data Platform) Knowledge of marketing analytics, attribution, and customer lifecycle management Exposure to other Salesforce Clouds (Sales / Service Cloud)
Salesforce Marketing Cloud Specialist
Position : Salesforce Marketing Cloud Specialist
Experience Required : 4–6 years
Location : Pune
Employment Type : Full-time
About the Role
We are looking for an experienced Salesforce Marketing Cloud Specialist who can lead end-to-end marketing automation initiatives, manage multi-channel campaigns, and collaborate with cross-functional teams to drive personalized customer engagement. The ideal candidate should have hands-on experience across SFMC modules, strong technical capability, and a deep understanding of digital marketing strategies.
Key Responsibilities
- Design, build, and optimize Marketing Cloud journeys, automations, and campaigns.
- Develop and execute personalized, multi-channel marketing campaigns (Email, SMS, Push, Social, Web).
- Work with Journey Builder, Automation Studio, Email Studio, Mobile Studio , and Content Builder .
- Create dynamic, personalized email templates using AMPscript , HTML / CSS , and SSJS .
- Build SQL queries within Marketing Cloud for segmentation and data management.
- Integrate Marketing Cloud with Salesforce CRM and other external systems.
- Manage data extensions, contact models, and subscriber lists for targeted campaigns.
- Monitor campaign performance and provide actionable insights through analytics and reporting.
- Ensure compliance with data privacy regulations and internal policies.
- Collaborate with marketing, sales, and technical teams to align business needs with platform capabilities.
- Troubleshoot campaign issues, resolve technical problems, and optimize processes.
Required Skills & Qualifications
Preferred Certifications
Nice-to-Have
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Senior Software Engineer • Nashik, IN
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