Performance Marketing Lead generation

Key Responsibilities :

Strategy Development : Develop and implement performance marketing strategies to achieve key performance indicators (KPIs), such as ROAS (Return on Ad Spend), CPA (Cost per Acquisition), and revenue targets.

Team Leadership : Lead and mentor a team of digital marketing specialists, providing guidance, performance feedback, and training to optimize their skills and productivity.

Campaign Management : Plan, execute, and optimize digital marketing campaigns across various channels, including PPC, SEM, social media advertising, display advertising, email marketing, and affiliate marketing.

Budget Management : Manage and allocate digital advertising budgets effectively, ensuring optimal use of resources and cost efficiency.

Analytics and Reporting : Use data analytics tools to monitor campaign performance, track KPIs, and provide actionable insights to improve campaign effectiveness.

Conversion Rate Optimization : Continuously improve landing pages, ad creatives, and user experiences to maximize conversion rates and customer acquisition.

A / B Testing : Plan and execute A / B tests to optimize ad copy, creatives, landing pages, and other campaign elements.

Audience Targeting : Develop and refine audience targeting strategies to reach the most relevant and high-converting segments.

Ad Tech Stack Management : Stay current with digital marketing technologies, tools, and platforms, and assess their potential for enhancing campaign performance.

Competitor Analysis : Monitor competitors' performance marketing strategies and identify opportunities for improvement and differentiation.

Collaboration : Work closely with product managers, content creators, designers, and developers to align marketing efforts with product launches and updates.

Qualifications :

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
• Strong leadership and team management skills.
• Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Expertise in data analytics and reporting tools, such as Google Analytics and data visualization tools.
• A / B testing and conversion rate optimization experience.
• Strong analytical and problem-solving abilities.
• Excellent communication and collaboration skills.
• Knowledge of SEO and content marketing is a plus.
• Certifications in digital marketing platforms (e.g., Google Ads certification) is a plus.

Skills Required

Team Management, Data Analytics, Reporting Tools, Seo