Role Overview
- The AGM / DGM Sales & Marketing will drive business development and revenue growth in the auto plastics segment, focusing on OEMs (Maruti, Mahindra, Tata, Honda, Hyundai) and Tier-1 customers. The candidate will manage collections, oversee pricing negotiations, and ensure alignment with plant operations for new product development.
- Key Responsibilities
- Revenue Achievement : Meet or exceed sales targets for automotive plastic components.
- Collection Management : Ensure 95% collections adherence, covering debtors, tooling, and supplier payments.
- Business Expansion : Secure new customers and OEMs in the PV sector, focusing on automotive plastics.
- Customer Retention : Protect and grow the share of business with key accounts, providing monthly updates.
- Market Trends Analysis : Analyze and act on trends related to automotive plastic technologies and pricing.
- Price Adjustments : Negotiate RM cost adjustments based on customer agreements, summarizing quarterly.
- New Product Development : Collaborate with plant teams to align product development with market needs.
- MIS Reporting : Provide accurate, timely monthly sales and performance reports.
- RFQ Success : Increase RFQ hit rate to 25%, focusing on automotive plastics.
- Key Result Areas (KRAs)
- KRA Description
- Revenue Growth Achieve or exceed revenue targets for automotive plastics annually.
- Collection Efficiency Ensure >
95% payment collections as per agreed terms.
Business Expansion Acquire new OEM and Tier-1 customers in the PV sector.RFQ Conversion Rate Increase the RFQ hit rate to 25%.Product Development Support Seamlessly integrate customer needs into product development.Price Adjustments Timely RM price settlements and quarterly summaries.Key Performance Indicators (KPIs)
KPI Target / MeasureRevenue Target Achievement Percentage of annual revenue target met (>100%).
Collection Rate Percentage of collections made as per terms (>95%).
New Customer Acquisition Number of new OEMs / Tier-1 customers onboarded annually.RFQ Hit Rate Percentage of RFQs converted into business (>25%).
Share of Business Retain and grow share of business with top customers.Skills Required
Trend Analysis, Collection Management, Customer Acquisition, Customer Retention, Plant Operations, New Product Development