Mobile App Optimization Lead

Job Title : ASO Expert (App Store Optimization Specialist)

Experience : 3 Years

Location : Sec 59,Noida

Joining : Immediate

About the Role :

InstaAstro is looking for a skilled ASO Expert with 3 years of hands-on experience in driving app visibility, organic downloads, and improving conversion rates across Google Play and the App Store. The candidate should be data-driven, creative, and deeply familiar with how app store algorithms work.

You will be responsible for developing and executing ASO strategies, optimizing creative assets, and collaborating with cross-functional teams to maximize app growth and engagement.

Key Responsibilities :

• Develop and execute ASO strategies to improve app visibility and organic growth.
• Conduct keyword research and competitor analysis for both Google Play and App Store.
• Optimize app titles, descriptions, screenshots, and preview videos for higher conversion rates.
• Monitor key performance metrics including installs, rankings, ratings, and conversion rates.
• Plan and run A / B tests on app creatives and metadata to identify best-performing variations.
• Collaborate with product, marketing, and design teams to implement ASO best practices.
• Track and report performance metrics with actionable insights for improvement.
• Stay updated with the latest ASO trends, algorithm updates, and market opportunities.

Required Skills & Qualifications :

Preferred :