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Outbound Demand Generation Specialist

Outbound Demand Generation Specialist

Zenwork, IncHyderabad, Republic Of India, IN
1 day ago
Job description

Outbound Demand Generation Manager (IC) - Tax1099

Onsite role

About Tax1099

  • Tax1099 is Zenwork’s e-file platform used by businesses and accounting firms to create, deliver, and e-file 1099 and other IRS information returns. Demand peaks November–January ahead of January 31 deadlines;

trust and accuracy drive decisions.

Role Summary

Own and execute all outbound digital pipeline for Tax1099 as an individual contributor —cold email, LinkedIn Sales Navigator, targeted lists, and micro-ABM plays—to generate qualified meetings, sales-qualified leads (SQLs), and pipeline.

Partners with : Product Marketing, Sales (AEs), RevOps, Partnerships

Responsibilities

  • Define ICP;
  • build, segment, and enrich target lists;

    • maintain suppressions and list hygiene

  • Craft compliant cold email + LinkedIn outreach;

    • run multi-step sequences and structured tests

  • Launch agile programs (net-new, re-engage, partner / event follow-ups) with clear CTAs
  • Track funnel performance end-to-end;

    • publish weekly insightsand iterate

  • Coordinate tight AE handoffs, meeting prep, and feedback loops

    • Qualifications

  • 4-8 years in B2B demand gen / growth with hands-on cold email + LinkedIn execution
  • Proven track record of self-sourced SQLs and pipeline (no BDR / SDR support)
  • Strong copywriting, deliverability knowledge, and data hygiene discipline
  • Comfortable with HubSpot / Salesforce, Sales Navigator, Apollo / Outreach, and enrichment tools

    • Success Metrics (overview)

  • Sales-Qualified Leads (SQLs) generated from outbound
  • Qualified meetings booked with ICP accounts
  • Outbound-sourced pipeline created
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    Demand Generation Specialist • Hyderabad, Republic Of India, IN