Job Overview
This isn't just another media buying role. If you treat ad accounts like living systems—not slot machines… and your first instinct is to ask why a metric moved before touching a toggle… and you're tired of "random YouTuber said so" marketing… this might be the job for you.
We run simple, disciplined systems that turn clear inputs into reliable outcomes. We care about decisions grounded in data and first principles, not tricks.
Key Responsibilities :
- Run 4–5 Meta ad accounts end-to-end : structure, budgets, pacing, and daily hygiene.
- Publish ads using our SOPs. No mess, no guesswork.
- Run planned tests and analyze results; turn findings into clear guidance for creative, offers, and targeting.
- Review performance daily and weekly. Recommend next steps with a brief reason («what changed, why, what now»).
- Learn, then lead : start by shadowing a senior to understand our process; then own the work and raise the bar each week.
- Keep the data clean and understandable. You know what you're looking at and turn metrics into next steps quickly.
- Look beyond the click. Check post-click performance (landing speed, layout, product pages) and suggest fixes when it hurts conversion.
Additional Responsibilities :
Keep simple documentation : test plans, weekly summaries, decisions, and learnings.Research formats, angles, and offers that are working in market and test them in ads to see what sticks with our brands.