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Mayfair Housing - Chief Sales & Marketing Officer

MAYFAIR HOUSINGMumbai, India

2 days ago

Job description

Job Description : Chief Sales & Marketing Officer (CSMO)

Industry : Real Estate

Location : Andheri

Experience : 18-20 Years (Real Estate Mandatory)

Reports To : Managing Director / CEO

Department : Sales & Marketing

Position Overview :

We are seeking a strategic, entrepreneurial, and results-oriented Chief Sales & Marketing Officer (CSMO) with 15-20 years of demonstrated leadership in the Real Estate Industry. The ideal candidate will be an alumnus of a top-tier B-School with a strong foundation in both sales and marketing, balancing data-driven decision-making with innovative customer engagement strategies.

This role requires an executive capable of driving revenue growth through robust sales strategies (50%) and building a differentiated brand through integrated marketing initiatives (50%), leveraging digital transformation and consumer insights in complex real estate markets (residential, commercial, plotted, mixed-use).

Key Responsibilities

Sales Leadership

Develop and implement comprehensive sales strategies aligned with corporate growth objectives and market dynamics.
Active involvement in designing pre-launch, launch, sustenance sales / marketing strategies for all projects.
Set aggressive yet achievable sales targets across multiple projects and geographies; ensure accountability through KPI-driven performance management.
Oversee end-to-end sales lifecycle : lead generation, pipeline management, deal closure, and post-sales client relationships.
Build and nurture strategic alliances with channel partners, brokers, institutional clients, and corporate buyers.
Lead pricing, inventory management, and forecasting to maximize revenue and market penetration.
Implement cutting-edge sales CRM and analytics tools to optimize sales funnel efficiency and customer insights.

Marketing Leadership

Architect and execute integrated marketing campaigns combining digital, offline, PR, and event marketing to boost brand equity and lead generation.

Champion data-driven marketing strategies using SEO, SEM, social media, content marketing, and performance marketing with a strong ROI focus.

Drive brand positioning and messaging consistent with company vision, differentiating offerings in competitive markets.

Align customer experience strategies throughout pre-sales, sales, and post-sales touchpoints to maximize engagement and retention.

Utilize market research and competitor intelligence to continuously innovate marketing approaches and capitalize on emerging trends.

Cross-Functional Leadership & Team Development

Inspire, mentor, and lead a high-performing sales and marketing team, fostering a culture of accountability, innovation, and continuous learning.

Collaborate with senior leadership to shape strategic business initiatives and organizational priorities.

Drive budgeting, resource allocation, and compliance with regulatory frameworks including RERA.

Key Focus Areas

Revenue Growth & Sales Excellence : Aggressively drive sales volume and profitability.

Brand Leadership & Customer Engagement : Build a trusted and recognizable brand through sophisticated marketing and personalized customer journeys.

Market Intelligence & Innovation : Leverage data analytics and market insights to anticipate shifts and steer business strategies proactively.

Educational Qualifications

MBA or equivalent from a Top-Tier B-School (IIM, ISB, XLRI, FMS, SPJIMR, MDI, or equivalent internationally recognized institution) is mandatory.

Undergraduate degree in Business Administration, Marketing, Finance, or related fields preferred.

Experience & Competencies

18-20 years progressive leadership in Sales & Marketing within Real Estate (residential, commercial, township, or mixed-use).

Proven track record of exceeding sales targets in large-scale, multi-project real estate environments.

Expertise in strategic sales planning, digital marketing, brand management, and CRM systems.

(ref : iimjobs.com)

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