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Offline Business Development Leader
Offline Business Development LeaderNurturing Green • Haryāna, Republic Of India, IN
Offline Business Development Leader

Offline Business Development Leader

Nurturing Green • Haryāna, Republic Of India, IN
9 hours ago
Job description

Job Title : Offline Sales Head

Location : Hybrid (includes travel as & when needed)

About Us

Nurturing Green (a brand featured in Shark Tank India Season-4) is India’s leading gardening lifestyle brand, specializing in products that bring greenery into homes, offices, and everyday life. With a strong presence across retail, e-commerce & quick commerce channels, we aim to make gardening accessible, stylish, and sustainable for all

Role Overview

We are looking for a highly driven Offline Sales Head to lead and scale our offline business across India. The role encompasses ownership of Modern Trade, Business Development (for Retail & other channels) , Corporate Sales , and future channels such as General Trade, Institutional Sales, Franchisee, etc. This role also owns all forms of business development across the offline ecosystem — retail, GT, institutional, franchisee and any new offline opportunities.

This leader will be responsible for driving sales, owning the offline P&L, leading business development, and expanding channels across India.

Role & Responsibilities :

1. Modern Trade (SIS)

Partner Relationship Management

  • Build and nurture strong relationships with all key MT partners and category teams.
  • Conduct regular partner meetings to review performance, opportunities, and challenges.
  • Drive range expansion, new listings, and introduction of new product lines.
  • Negotiate for better shelf space, end-caps, visibility, and store-level activations.
  • Co-create joint business plans (JBP) to scale sales, visibility, and coverage.

Sales Management

  • Develop & implement sales strategies to achieve revenue targets & maximize sales growth.
  • Track daily / weekly performance and drive corrective actions.
  • Conduct structured sales reviews and coach the team.
  • Ensure strong sales MIS, dashboards, and forecasting.
  • Business Planning & Visibility

  • Ensure high-quality displays, brand presence, and VM consistency across MT & SIS.
  • Drive store-level initiatives, displays, activations & visibility improvements.
  • Review store execution quality regularly and drive continuous improvement.
  • Inventory & Stock Health

  • Oversee inventory planning, replenishment, and stock rotation.
  • Maintain optimal stock availability across outlets.
  • Implement effective stock management practices to minimize stockouts, overstocking, and shrinkage
  • Team Leadership

  • Lead the field team through Area / Regional Managers;
  • ensure strong executionat stores.

  • Define KPIs, performance targets & capability expectations for the retail team.
  • Ensure effective training frameworks for product knowledge and customer service.
  • Strengthen team capability and improve on-ground discipline & execution quality.
  • 2 . Retail Business Development

  • Identify and onboard new retail partners such as D-Mart, Modern Bazaar, Army Canteens, Broadway etc.
  • Evaluate channel potential, negotiate terms, and drive expansion.
  • Build business plans and revenue projections for each new partner.
  • Scale Nurturing Green’s footprint across national & regional chains.
  • 3. Corporate Sales Leadership

  • Lead and revamp the Corporate Sales vertical end-to-end.
  • Establish revenue targets, customer segments, and GTM strategy for corporate sales.
  • Guide the Corporate Sales Manager to build pipelines, proposals, and closures.
  • Create strategies for corporate gifting, institutional orders, and festive demand.
  • Achieve corporate sales targets and drive repeat business.
  • 4. Future Channels : GT, EBO, Institutional & Franchisee

  • Conduct PMF, category scoping, and feasibility studies for new channels
  • Build GT / EBO / Institutional / Franchisee operating models and launch plans.
  • Identify distributors, stockiest, nurseries, and institutional partners.
  • Establish SOPs, sales processes, and performance metrics for new channels.
  • 5. P&L Ownership & Business Strategy

  • Own the offline business P&L — revenue, margins, and profitability.
  • Build AOP, forecasting, and monthly business reviews.
  • Optimize trade spends, manpower cost, and operational efficiency.
  • Make data-backed decisions to improve productivity and ROI.
  • 6. Leadership & Team Management

  • Lead teams across MT / SIS sales, corporate sales, and future channels.
  • Set KPIs, track performance, and implement structured coaching.
  • Build a culture of ownership, hustle, agility, and customer-first mindset.
  • Work closely with Supply Chain, NPD etc to ensure product availability, new launches, and demand planning are aligned with offline channel needs.
  • Qualifications and Requirements :

  • Bachelor’s degree required;
  • MBA preferred.

  • 8 - 15 years of experience leading offline sales, MT, retail operations, and channel development.
  • Proven experience with major MT chains;
  • ability to build new retail channels.

  • Proven track record of achieving sales targets and driving overall business growth
  • Strong commercial and P&L ownership experience across offline channels
  • Experience leading multi-layered sales teams;
  • startup exposure preferred.

  • Strong leadership skills with the ability to inspire and motivate teams.
  • Excellent communication, negotiation, and relationship-building skills.
  • Strategic thinker with analytical abilities and problem-solving skills.
  • Ability to thrive in a fast-paced environment and adapt to changing market dynamics.
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    Development Leader • Haryāna, Republic Of India, IN

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