Digital Marketing Manager - Real Estate

Job Description : Marketing Executive / Manager – Real Estate

Location - Noida 132

About the Role

We are seeking a results-driven and creative marketing professional to lead our marketing initiatives in the real estate sector. The candidate will be responsible for driving brand visibility, generating high-quality leads, and supporting sales conversions through innovative campaigns, digital marketing, and offline activations.

Key Responsibilities

• Lead Generation & Campaigns

Plan and execute lead generation campaigns across digital, print, and outdoor platforms.

Manage and optimize Google PPC campaigns, Facebook campaigns, LinkedIn campaigns, and demand generation campaigns to drive inquiries for residential and commercial projects.

Design and run teaser campaigns for WhatsApp, SMS, and RCS to build anticipation and engagement.

Create marketing collaterals including brochures, flyers, videos, presentations, and project websites.

Draft compelling content for social media, emailers, WhatsApp campaigns, and other digital platforms.

Manage brand positioning, project launches, and event promotions.

Drive SEO / SEM, social media presence, and performance marketing campaigns.

Track KPIs such as cost per lead (CPL), cost per site visit (CPSV), and return on ad spend (ROAS).

Manage CRM integrations and marketing automation tools.

Oversee website designing and updates on WordPress and PHP platforms.

Design visuals, banners, and creatives for Facebook and Instagram ads; handle basic photo editing and video editing for campaigns.

Requirements

Strong knowledge of performance marketing, social media, and real estate lead generation.

Proven experience in Google PPC, Facebook Ads, LinkedIn campaigns, and demand generation campaigns.

Hands-on experience with WordPress, PHP-based website updates, and design tools for photo / video editing.

Excellent communication, negotiation, and content creation skills.

Proficiency in tools like Google Ads, Meta Business Manager, CRM software, and MS Office.

Ability to work in a fast-paced, target-driven environment.

Preferred Skills

Experience with luxury real estate campaigns and RERA-compliant advertising.

Knowledge of local real estate market and broker network.

Strong creative eye for visuals, branding, and storytelling.

Compensation

Competitive salary with performance-based incentives.