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▷ [25 / 10 / 2025] Performance Marketing Executive

▷ [25 / 10 / 2025] Performance Marketing Executive

Bogo BookIndia
23 hours ago
Job description

Performance Marketing Executive (Meta & Google)

Location : Bengaluru (on-site / hybrid)

Experience : 1–3 years (minimum 1 year hands-on with Meta & Google Ads)

Company : Bogo Book – Bengaluru’s 1+1 (BOGO) membership

About the role

Own day-to-day acquisition across Meta and Google—from campaign builds and creative testing to measurement and optimization. Your north stars : efficient paid signups and scalable learnings.

What you’ll do

  • Plan, launch, and optimize Meta (IG / FB) & Google (Search / YouTube / Display) for conversions.
  • Build full-funnel structures (prospecting, remarketing, retention) with audiences / LALs / RLSA.
  • Run structured A / B tests on hooks, formats, offers; iterate fast on winners.
  • Maintain tracking hygiene : GA4, GTM, UTMs, Meta CAPI, Google conversions.
  • Monitor & improve CAC, CTR, CVR, ROAS, 7-day activation.
  • Partner with content / design for ad briefs; with product for LP experiments.
  • Report weekly with insights and budget reallocation recommendations.
  • Support allowlisted / Collab Ads with creators when needed.

Must-haves

  • 1+ year hands-on with Meta & Google Ads (owning budgets).
  • Strong grasp of CAC / LTV / ROAS / MER and funnel thinking.
  • Practical experience with GA4, GTM, Pixel / CAPI, conversion tracking.
  • Sharp short-form ad copy; test planning; Sheets / Excel fluency.
  • Bengaluru-based; comfortable with rapid launch cycles.

    • Nice-to-haves

  • Marketplace / subscription / local services experience.
  • App campaigns, WhatsApp entry points, CRO.
  • Basic SQL / Looker Studio; Canva / Figma for quick mocks.

    • Success looks like

  • Hitting CAC targets while scaling responsibly.
  • Clear test learnings every week (creative, audience, placement).
  • Clean data parity across GA4, Meta, and Google Ads.
  • Improved first-week redemption / activation from paid cohorts.

    • Tools

    Meta Ads Manager

  • Google Ads
  • GA4
  • GTM
  • Whatsapp / Looker Studio / Sheets
  • Meta CAPI
  • Hotjar / Optimize (or similar)

    • Compensation & perks

  • Salary : ₹20,000–₹30,000 per month (fixed) + performance bonus
  • Health benefits; learning budget for certifications
  • Hybrid work (Indiranagar / Koramangala preferred)
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