Influencer Marketing Manager – Cosmetics, Food & Wellness Brand
IFC Venturesrajahmundry, India23 hours ago
Job descriptionCollaborate with agencies and internal marketing teams to develop influencer campaign concepts around product launches, awareness drives, and seasonal moments. Oversee end-to-end campaign workflows—from concept briefing to content live tracking and post-campaign reporting. Ensure messaging consistency, brand tone adherence, and creative excellence across all influencer communications. Monitor timelines and ensure every activation meets deadlines and quality benchmarks. Coordinate product seeding programs and exclusive brand experiences for influencers. Track influencer performance metrics such as reach, engagement rate, CTR, sentiment analysis, and ROI. Review and summarize performance reports from agencies, drawing actionable insights for optimization. Maintain an internal database of high-performing influencers and agencies for future collaborations. Work closely with the performance marketing team to align influencer efforts with paid ad amplification and brand goals. Build long-term, authentic relationships with key influencers, talent managers, and agency partners. Stay updated with evolving creator economy trends and emerging influencer categories. Represent the brand in influencer meetings, content reviews, and campaign brainstorms. Identify new collaboration opportunities and brand-fit personalities for ongoing and future campaigns. Bachelor’s or master’s degree in marketing, communications, PR, or media. 4–8 years of experience in influencer marketing, preferably with premium or D2C brands in cosmetics, beauty, food, or lifestyle. Proven track record managing agencies and influencer partnerships end-to-end. Deep understanding of Instagram, YouTube, and influencer engagement mechanics. Excellent negotiation, coordination, and interpersonal skills. Strong project management and multitasking ability—able to manage multiple campaigns simultaneously. Comfort working in a fast-paced, creative, and cross-functional setup. Highly organized with a flair for communication and presentation. Has an aesthetic eye for luxury, design, and tone. Data-driven yet creatively inclined. Collaborative, proactive, and solution-oriented. Naturally builds rapport with creators and agencies. Be part of a fast-growing premium lifestyle brand redefining beauty and wellness. Collaborate with top influencers, creators, and global marketing partners. Work on campaigns that blend creativity, storytelling, and data-driven impact. Dynamic, collaborative, and growth-oriented environment.
Job Title : Influencer Marketing Manager – Cosmetics, Food & Wellness Brand
Location : Mumbai
Experience : 4–8 years
Industry : Cosmetics, Beauty, Food & Lifestyle
Employment Type : Full-Time
About the Role
We are seeking a sharp, creative, and relationship-driven Influencer Marketing Manager to lead, coordinate, and execute influencer-led campaigns across beauty, skincare, and lifestyle categories.
The ideal candidate will have hands-on experience working with influencer marketing agencies , managing creators, and driving campaigns that amplify brand storytelling and visibility. You’ll be the central link between our internal marketing team, partner agencies, and influencers—ensuring every collaboration reflects our brand’s premium tone and delivers tangible results. This role is perfect for someone who thrives at the intersection of creative strategy, relationship management, and flawless campaign execution .
Key Responsibilities
1. Agency & Influencer Coordination
- Act as the primary liaison between the brand and influencer marketing agencies , ensuring seamless communication, clear deliverables, and smooth campaign execution.
- Work with multiple agencies to identify, vet, and onboard influencers that align with brand values, tone, and audience goals.
- Coordinate campaign briefs, product shipments, content approvals, posting schedules, and performance tracking with both agencies and internal teams.
- Ensure influencer-generated content upholds the brand’s premium and aesthetic standards across all touchpoints (Instagram, YouTube, etc.).
- Manage influencer contracts, payments, and compliance documentation.
2. Campaign Strategy & Execution
3. Reporting & Analytics
4. Relationship Building
Qualifications & Skills
Personality Traits
Why Join Us
Create a job alert for this search
Influencer Marketing • rajahmundry, India
Related jobs
- Promoted
Partner Marketing Manager
CoreStackrajahmundry, andhra pradesh, in We’re looking for a self-driven Partner Marketing Manager to take full ownership of the end-to-end growth marketing strategy for our Partner business.
This is a high-impact role for an experienced m...Show moreLast updated: 14 days ago
- Promoted
Email Marketing Manager
Silvermine Grouprajahmundry, andhra pradesh, in The Email Marketing Manager will be responsible for planning, developing, implementing, and managing our overall email marketing strategy to drive engagement, retention, and conversions.This role r...Show moreLast updated: 23 days ago
- Promoted
Business Manager- International Market
RENÉE Cosmeticsrajahmundry, andhra pradesh, in Timelessly inspired, endlessly enhanced – RENÉE Cosmetics is an Indian makeup brand that's redefining beauty with its range of high-quality, cruelty-free, and FDA-approved innovative products.RENÉE...Show moreLast updated: 30+ days ago
- Promoted
Digital Advertising Manager
ArnayaRajahmundry, Andhra Pradesh, India Digital Advertising Manager Brand : Uniqlo At Uniqlo , we believe that great clothing has the power to make everyday life better.
Our mission is to deliver high-quality, functional, and timeless de...Show moreLast updated: 30+ days ago
- Promoted
Influencer & Affiliate Marketer
Interview.lyRajahmundry, IN We are seeking a results-driven Influencer & Affiliate Marketer to spearhead our influencer outreach and affiliate program initiatives.
This role combines creative strategy with data-driven optimiza...Show moreLast updated: 2 days ago
- Promoted
Quick Commerce - Performance Marketing
FraganoteRājahmundry, Republic Of India, IN Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention.Develop and run geo-targeted and hyperlocal campaigns, tailored to Q-commerce delivery zones and demand pat...Show moreLast updated: 16 days ago
- Promoted
Advertising Manager
OZRIT - IndiaRajahmundry, IN The Advertising Manager will be responsible for developing and managing paid advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, and emerging channels like TikTo...Show moreLast updated: 30+ days ago
- Promoted
Media Sales Manager - Influencer Marketing
Qoruzrajahmundry, andhra pradesh, in Designation - Media Sales Manager - Influencer Marketing.Experience - 10 to 15 years in Influencer Marketing Soultion or Service Sales.
About Qoruz, the Journey, and Life at Qoruz : Intro to Qoruz (B...Show moreLast updated: 12 days ago
- Promoted
Senior SEO Analyst / Digital Marketing Manager
RolDriverajahmundry, andhra pradesh, in We are seeking a results-driven.Senior SEO Analyst / Digital Marketing Manager.SEO, performance marketing, and global digital campaigns.
This role requires hands-on expertise in SEO strategy, analyt...Show moreLast updated: 30+ days ago
- Promoted
Manager - CRM
EmeritusRajahmundry, IN Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world.It does this by col...Show moreLast updated: 12 days ago
- Promoted
Affiliate Sales Manager – Digital Marketing
Digiperfecto MediatechRajahmundry, Andhra Pradesh, India Affiliate Sales Manager (APAC) – Performance Marketing Company : Digiperfecto Mediatech Industry : Affiliate Marketing - APAC Join our growth-driven team to lead and scale affiliate partnerships th...Show moreLast updated: 1 day ago
- Promoted
Digital Marketing Manager
Fincart Financial Plannersrajahmundry, andhra pradesh, in The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing campaigns across SEO, SEM (Google Ads), social media, email, and other online platforms.T...Show moreLast updated: 14 days ago
- Promoted
Global Marketing Manager
Buzznation - Experience MarketingRājahmundry, Republic Of India, IN Buzznation is a US, UK and India based leading.We partner with top brands to create unforgettable live and virtual experiences.
Digital Marketing & Social Media.Develop and execute social media stra...Show moreLast updated: 1 day ago
- Promoted
Content Marketing Manager
AviateRājahmundry, Republic Of India, IN At Humantic AI, our mission is to humanize the internet.Our product is at the cutting-edge of AI, Psychology, and large-scale data.
We believe that we have an opportunity (and even a responsibility)...Show moreLast updated: 1 day ago
- Promoted
Influencer Marketing Manager
Influencer.inrajahmundry, andhra pradesh, in Lead, identify and proactively onboard influencers on performance campaigns.Understand and figure out how to maximize storefront performance by matching the.
Guide the discussion on product and bran...Show moreLast updated: 2 days ago
- Promoted
Digital Marketing Account Manager
EoR Marketingrajahmundry, andhra pradesh, in Digital Marketing Account Manager.We’re looking for an experienced.Digital Marketing Account Manager.This role is all about building strong client relationships, overseeing marketing campaigns, and...Show moreLast updated: 30+ days ago
- Promoted
Content and Communications Manager
ADDA.ioRajahmundry, IN We are looking for someone who will be the voice that keeps ADDA buzzing — visible, trusted, and talked about.Not just a writer, but the conductor of our stories across blogs, PR, and social.You’ll...Show moreLast updated: 1 day ago
- Promoted
Shopify Website Manager
Ecom EthosRajahmundry, IN Responsible for assisting team with Shopify-related tasks, troubleshooting issues, and.Shopify updates to improve UX / UI on client websites.
INR 25,000 - 35,000 Per month .We are a team of skilled ex...Show moreLast updated: 1 day ago