Customer Business Development Manager

Company Overview :

We combine the science of 5000-year-old Ayurveda with modern, best-in-class manufacturing practices to provide authentic, affordable, and honest Ayurvedic hair care solutions to consumers. Our flagship brand SESA is a 25-year-old, heritage brand that has been the pioneer of the anti-hair fall category in India. As a result, we enjoy a strong distribution presence in India across General Trade, e-Commerce, and our own D2C platform. Our products are exported to over 20 countries across Asia, Africa, and Europe.

Sesa Reborn :

SESA was launched in 1995 by Ban Labs Private Limited, a family-owned business, as a specially formulated Ayurvedic hair oil. In 2018, SESA was acquired by True North, a leading Private Equity firm that focuses on transforming mid-sized profitable businesses into industry leaders, and has a combined corpus of USD ~$3 billion.

We are a young organisation that aspires to be the fastest growing, most profitable, resilient mid-size FMCG company in India. We believe in high-performance culture. Our recruitment process and organisational culture reflects this philosophy. When it comes to hiring, we believe in potential, not just experience. When it comes to growth, we offer unparalleled leadership opportunities at an early career stage.

Our ways of working - The Sesa Style

Our ways of working are unique which we refer to as The Sesa Style. Simply put, Sesa Style is all about giving your best at everything you do with complete ownership. This is deeply ingrained in our day to day working culture here at Sesa.

Why work with us?

1. Flat hierarchical structure

2. Early-stage growth opportunities

3. Robust rewards and recognition programmes

4. High emphasis on technology

5. Flexi-work policies

6. Employee wellbeing initiatives focused physical and mental health

POSITION OVERVIEW : -

Major Deliverables :

• Designing the trade marketing strategy and planning and executing the same in the trade with the help of the sales team.
• Capturing data from Market Intelligence reports & leverage the insights to develop product, sku and channel level plans for each of the geographic areas.
• Developing an activity calendar and ensures regional and channel level activities are rolled out and executed as per the action standards. Monitors the effectiveness of trade spends and various initiatives to ensure high ROI for trade spends.
• Build a GTM strategy in terms of partner profile, numbers, POP strata expansion, DPL and ensure execution against the same is monitored and targets are delivered.
• Build Automation across the sales system and leverage the data for future decision making.
• Manage 2-3 projects / pilots with an eye on the long terms initiatives and changes that can be implemented in the future.

Reports to : CSO

PERSON OVERVIEW : -

Qualification & Experience – MBA with Minimum 8 to Maximum 12 Years experience and preferably worked as Region Sales development / Region Trade MKTG.

Age : - 30 + Years

Essential Attributes (Experience / Exposure characteristics) : -

Desirable Attributes : -

Behavioral Competencies : Result Orientation, Analytical thinking, Customer Orientation (External & Internal), Commercial Acumen, Strategic thinking, Collaboration with functions, Build and Leverage Network, Innovation.

What We Offer : -