Zehntech - Manager - Digital Marketing

Location : Indore.

Employment Type : Full-time.

We are looking for a highly motivated and experienced Digital Marketing Manager with a strong specialization in product marketing to join our dynamic marketing team. The ideal candidate will have 3-5 years of hands-on experience in developing and executing comprehensive digital marketing strategies to drive product awareness, adoption, and revenue growth. This role requires a blend of strategic thinking, tactical execution, and a deep understanding of the product Launch & Lifecycle Marketing :

• Develop and execute digital marketing strategies for new product launches, including pre-launch, launch, and post-launch activities.
• Collaborate closely with product management, sales, and content teams to ensure consistent messaging and successful market penetration.
• Manage and optimize digital campaigns throughout the product lifecycle to maximize engagement and Campaign Management :
• Design, implement, and optimize digital marketing campaigns across various channels, including SEM (Google Ads, Bing Ads), social media (LinkedIn, Facebook, Twitter, Instagram), email marketing, and display advertising.
• Conduct A / B testing and experimentation to continuously improve campaign performance and ROI.
• Monitor, analyze, and report on campaign performance, identifying trends and insights to optimize future Strategy & Promotion :
• Work with the content team to develop compelling product-centric content resonates with target audiences.
• Strategize and execute digital promotion plans for product content to maximize reach and & SEO Optimization :
• Collaborate with the web development team to ensure product pages are optimized for user experience, conversion, and SEO including optimization for voice search and AI-driven platforms.
• Implement SEO best practices for product-related content to improve organic search rankings.
• Collaborate with the web development team to ensure product pages are optimized for user experience, conversion, and Search Everywhere Optimization Research & Analysis :
• Conduct market research to understand target audiences, competitor strategies, and industry trends to inform product marketing efforts.
• Utilize analytics tools (e.g., Google Analytics, Ahrefs) to track key metrics and provide actionable Collaboration :
• Act as a key liaison between the marketing, product, sales, and customer success teams to ensure alignment and consistency in product messaging and GTM strategies.
• Present product marketing strategies and performance updates to 3-5 years of proven experience in digital marketing with a strong focus on product marketing.
• Demonstrable experience in developing and executing successful digital marketing campaigns across multiple channels (SEM, Social, Email, Display).
• Solid understanding of the product development lifecycle and go-to-market strategies.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Experience with SEO / SEM tools and best practices.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong project management and organizational skills.

(ref : iimjobs.com)