Job Description
We are seeking a skilled digital marketing leader to spearhead the growth of our luxury fashion, beauty, and lifestyle content across social media platforms.
- Develop a data-driven content strategy to improve engagement and virality across Reels and other short-form formats.
- Analyze Instagram Insights to track performance and retention graphs, and use this information to inform creative decisions.
- Collaborate with internal teams to create engaging content that resonates with luxury audiences in India and the UAE.
- Identify trending formats, sounds, and cultural moments relevant to luxury consumers and incorporate them into content strategies.
Required Skills and Qualifications
Proven experience in digital marketing, particularly in the luxury fashion, beauty, and lifestyle industries.Ability to analyze data and turn insights into actionable ideas for creative teams.Strong understanding of the Indian and UAE luxury consumer mindset and market trends.Experience scaling social media accounts using viral content and developing effective content strategies to reach large audiences.Skills in short-form storytelling, including writing hooks, scripts, key words, and captions.What We Offer
A dynamic and supportive work environment with opportunities for growth and development.