Senior Product Marketing Manager

Job Description

This is a remote position.

About Webgility

Webgility is the most powerful ecommerce automation platform built for multichannel sellers.

Designed for businesses that sell across Shopify, Amazon, Walmart, wholesale, and POS, Webgility connects every sales channel to your accounting system including QuickBooks and Xero.

The platform syncs orders, payouts, inventory, and COGS with AI-powered accuracy and flexible, customizable workflows.

Trusted by thousands of growing brands and ecommerce accounting firms, Webgility replaces spreadsheets and entry-level tools to deliver real-time visibility, clean books, and audit-ready financials, so you can sell anywhere, sync everything, and scale smarter.

Role Overview

Looking to join a high-growth, high-impact company where you can directly shape market presence and product success?

We're hiring a Senior Product Marketing Manager to lead Webgility’s go-to-market strategy, messaging, and competitive positioning . This role sits at the intersection of Product, Growth, and Sales and is responsible for turning product capabilities into compelling customer value.

The ideal candidate brings deep product marketing expertise in the US SMB B2B SaaS space with focus on Online Retail industry , strong GTM instincts, and a builder mindset.

Key Responsibilities

Messaging, Positioning, and Segmentation

Own product messaging and positioning that clearly articulates our value to different ICPs and personas.

Continuously refine positioning to reflect competitive advantages and evolving market dynamics.

Translate product features into clear, outcome-driven value propositions for founders, operations teams, bookkeepers, and accountants.

Market Intelligence & Competitive Analysis

Conduct competitor research and pricing comparisons to identify gaps and opportunities.

Monitor market trends, customer feedback, and competitor shifts to keep Webgility’s narrative ahead of the curve.

Develop battlecards and internal briefs for Sales and GTM teams.

Pricing & Value Alignment

Partner with Product and Leadership on pricing and packaging strategy.

Identify opportunities for bundling, upsell paths, and pricing tier optimizations.

Align messaging with buyer pain points, ROI, and perceived value.

Go-to-Market Ownership

Lead launch planning for new features, product updates, and packaging changes.

Create GTM playbooks and orchestrate cross-functional coordination across Product, Sales, and Growth.

Define launch KPIs (e.g., adoption, engagement, sales enablement usage) and drive post-launch performance reviews.

App Store & Channel Optimization

Own and optimize our presence across the QuickBooks App Store, Shopify App Store, and other marketplaces.

Test messaging, visuals, and value props to drive installs, reviews, and visibility.

Partner with Growth on improving conversion and visibility across these listings.

Enablement & Sales Support

Build product narratives, one-pagers, demo decks, and sales enablement assets that help teams convert more effectively.

Support Sales and Customer Success with updated messaging, use cases, and persona-based objection handling.

Deliver internal training sessions and launch briefings to ensure message consistency across all touchpoints.

Product Adoption & Market Feedback

Analyze usage patterns, feature adoption, and retention metrics to identify GTM gaps or messaging misalignment.

Partner with Product to integrate customer feedback into roadmap prioritization.

Help inform in-app education, tooltips, and feature discovery strategies.

Requirements

Success Metrics

Message-Market Fit : Strength and clarity of positioning as measured by win / loss interviews, competitive takeaways, and internal sales alignment.

Launch Performance : Timely execution and success of GTM launches based on adoption rates, usage lift, and sales enablement impact.

Competitive Readiness : Frequency and accuracy of battlecards, positioning updates, and competitive strategy inputs.

Sales Enablement Impact : Engagement with GTM content (e.g., sales decks, pitch materials), influence on conversion rates and deal velocity.

App Store Visibility : Growth in installs, reviews, and engagement across marketplaces like QuickBooks and Shopify.

Qualifications

Experience : 5+ years in product marketing with a focus on B2B SaaS, including 3+ years in a leadership or senior IC role. US SMB SaaS market experience required.

Strategic Execution : Proven ability to lead product launches, shape messaging, and partner with Sales and Product to drive adoption.

Analytical Mindset : Strong comfort with market, competitor, and usage data to inform GTM decisions and strategy.

Collaboration Skills : Ability to manage cross-functional inputs from multiple stakeholders across regions.

Communication : Excellent verbal and written communication skills, with a knack for distilling technical features into business value.

Tools : Familiar with tools like HubSpot, Google Analytics, and App Store dashboards. Bonus if experienced in sales enablement platforms.

Benefits

Work-Life Integration : We fully support Remote Working, paid time off, parental leaves to allow our employees flexibility in an ever-evolving work culture

On-the-Job Training & Development : We encourage learning and growth through access to multiple 1 : 1 sessions, learning platforms, and on-the-job training

Health & Wellness : Prioritizing employee well-being, we offer annual wellness sessions plus wellness time offs, unlimited access to a gaming room and

a well-equipped fitness center

Hardware & Internet : Remote employees get the hardware delivered straight to their doorstep. They are also eligible for reimbursement of the internet services.

Family Insurance : Group health insurance with the no-capping model that covers employees, spouses, and children

Rewarding Culture : We honor our employees' accomplishments through thoughtful recognition programs, annual employee awards, annual meet-ups, and celebrate even the smallest of wins

Open-Door Policy : Approachable management, monthly town halls to openly share ideas, transparent feedback mechanism, and leadership visibility are our success pillars

Requirements

Experience : 10+ years in product marketing with a focus on B2B SaaS, including 3+ years in a leadership or senior IC role. US SMB SaaS market experience required. Strategic Execution : Proven ability to lead product launches, shape messaging, and partner with Sales and Product to drive adoption. Analytical Mindset : Strong comfort with market, competitor, and usage data to inform GTM decisions and strategy. Collaboration Skills : Ability to manage cross-functional inputs from multiple stakeholders across regions. Communication : Excellent verbal and written communication skills, with a knack for distilling technical features into business value. Tools : Familiar with tools like HubSpot, Google Analytics, and App Store dashboards. Bonus if experienced in sales enablement platforms.