Talent.com
This job offer is not available in your country.
Marketing Analytics Team Lead

Marketing Analytics Team Lead

Zelishyderabad, India
13 hours ago
Job description

Position Overview

The Marketing Analytics Manager will lead a high-performing team focused on transforming industry and marketing data into actionable insights. This role will be responsible for managing the local research, competitive intelligence and analytics teams and their operations, as well as driving data-driven decision-making. The individual will collaborate with global stakeholders to enable transparency, accuracy, and business impact.

THE EXPECTATIONS

Leadership

  • Build and mentor a team of analysts, ensuring continuous upskilling in advanced analytics, BI tools, competitive intelligence tools and domain knowledge.
  • Manage and update processes for effective data and communications flow and deliverable handoffs across the teams in Hyderabad and with US-based matrix managers.
  • Collaborate with senior leadership to define KPIs, performance dashboards, and establish robust data governance practices
  • Maintain transparent, bi-directional communication with U.S. stakeholders, aligning expectations, workload, and capacity while identifying opportunities to enhance both capabilities and processes.
  • Acts as guide for projects and is actively involved to meet schedules and resolve problems.

Analytics & Insights Delivery

  • Translate complex healthcare, financial, and marketing datasets into actionable insights for business units.
  • Provide actionable insights into campaign effectiveness, lead quality, and conversion drivers.
  • Work closely with Business and Digital Marketing to measure performance and optimize investment allocation.
  • Collaborate with Business and Digital Marketing on campaign ROI, demand generation metrics, and account engagement scores.
  • Collaborate with Business and Digital Marketing to create and maintain competitive intelligence and research collection and insights development.
  • Directly oversee contributions to process driven work to achieve broader results

    • Operations & Governance

  • Ensure data accuracy and consistency across Salesforce, HubSpot, CI & reporting tools, and research data sets.
  • Standardize processes for marketing performance and insights reporting.
  • Act as a bridge between US and India-based marketing resources to ensure aligned reporting and shared insights.
  • Establish comprehensive QA procedures and lead the team in consistent delivery of high-quality work.
  • Work with the team to establish consistent documentation of processes related to their functional areas.
    • Create a job alert for this search

    Team Lead • hyderabad, India