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Marketing Specialist

Marketing Specialist

Randstad IndiaMumbai, Maharashtra, India
17 days ago
Job description

Responsibilities :

1) Marketing Communications :

Coordinate with advertising agencies and marketing managers for the design

review and finalization of marketing artwork for campaigns initiatives events

whitepapers and other deliverables.

Ensure all marketing communications align with global brand guidelines product

portfolio needs and campaign objectives.

2) Marketing Materials Management :

Maintain inventory and ensure the timely dispatch of marketing materials for

events conferences internal activities and customer engagement initiatives.

Collaborate with global and regional marketing teams to strengthen alignment on

marketing collaterals for nationwide utilization.

Oversee the procurement of marketing materials and coordinate with the finance

team to ensure timely payments.

3) Event Management :

Colead the planning execution and postevent analysis including

communication for major conferences trade shows and seminars by working

closely with marketing managers.

Manage onsite and virtual event logistics including booth design material

preparation and lead capture in collaboration with marketing managers.

Ensure adherence to followup workflows by coordinating with internal

stakeholders and external partners.

4) Vendor Management :

Establish and maintain relationships with vendors to ensure smooth operations

including managing documentation for contracts approvals and payments.

Periodically analyze vendor performance and identify opportunities for efficiency

to maintain a competitive edge and ensure brand excellence.

5) Marketing Analytics & Reporting :

Compile analyze and present periodic marketing performance reports to the

Marketing and Commercial teams.

Monitor and evaluate the performance of marketing campaigns providing

insights and recommendations based on data trends to support strategic

decisions.

Performance Measurements :

Ontime execution of Thermo Fisher events & marketing material dispatches

Inventory management efficiency (e.g. zero stockouts).

Timely design and delivery of marketing artwork in collaboration with advertising

agencies.

Vendor ontime delivery rate and cost adherence.

Qualification and Skills :

Bachelors degree or equivalent experience in marketing with strong written and

verbal communication skills.

Travel Required : Up to 40%

Proficiency in CRM systems (e.g. Salesforce) data analytics platforms (e.g.

Power BI) and knowledge of marketing automation tools (e.g. Eloqua Marketo).

Strong organizational and project management skills with the ability to multitask

and meet deadlines.

Experience working closely with agencies and vendors is preferred.

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full Time

Vacancy : 1