Performance Marketing Manager

About the company :

UrbanPro.com is India’s largest learning marketplace, helping millions of students find and

connect with the right tutors for online or offline learning. We make learning Simple, Safe, and

Smart by enabling students to book free demos, pay securely, and learn from verified top-rated

tutors across categories — from K-12 academics and languages to hobby and professional

skills.

We are now on an exciting journey to scale our reach through data-driven marketing,

expanding our tutor and learner base across India while optimizing ROI across digital channels.

Job description :

As the Senior Performance Marketing Manager, you will own the strategy, execution, and

optimization of paid acquisition campaigns across multiple digital platforms to drive high-

quality leads, signups, and conversions.

You’ll work closely with cross-functional teams (Product, Analytics, and Revenue) to plan and

execute scalable performance campaigns that drive growth efficiently, while constantly

experimenting with creative, audience, and funnel optimization.

This role requires both strategic depth and hands-on execution — ideal for a marketer who

thrives in a fast-paced, analytical, and result-oriented environment.

Specific Duties / Responsibilities :

Performance Strategy & Planning-

• Own the end-to-end paid marketing funnel — from awareness to lead conversion.
• Develop and manage the monthly media plan and performance marketing calendar across channels (Meta, Google, YouTube, programmatic, affiliates, etc.).
• Collaborate with leadership to define CAC, LTV, ROI, and other key growth metrics.

Execution & Optimization-

Analytics & Reporting-

models, and retargeting frameworks.

Collaboration & Leadership-

Skills Required :