Head of Consumer and Market Insights

Key Responsibilities

• Lead the consumer insights function, owning trackers, U&A research, pricing, conjoint, and segmentation.
• Translate research findings into actionable insights that shape product positioning, communication, and go-to-market strategies.
• Partner with category and brand marketing teams to evaluate campaign effectiveness and optimize creative and media investments.
• Work with product and business teams to analyze consumer journeys, usage patterns, and unmet needs, feeding into innovation roadmaps.
• Present insights to senior leadership with clear storytelling that influences strategy and business decisions.
• Build and mentor a high-performing insights team, embedding a culture of curiosity, data-driven thinking, and consumer obsession.

Requirements

Skills Required

Segmentation, Market Research, marketing science, Consumer Insights