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Associate Creative Director

Associate Creative Director

Sunny Side UpIndia
1 day ago
Job description

Who are we?

Sunny Side Up is an award-winning full-service agency. We solve business problems - for the largest global brands to the boldest young start-ups. Our expertise cuts across industries, from education to healthcare, and B2B MNCs to D2C brands. Our playground is diverse - spanning consulting to creative, strategic insights to storytelling, and design to digital.

We are hiring for Associate Creative Director - Design. Members are invited to join our team based on capability and attitude, not just years. And we look for those who bring value, not just resumes.

What you will do

  • Manage the creative process from concept to completion
  • Translate marketing objectives into clear creative strategies
  • Work closely with multidisciplinary project teams, particularly Marketing, Sunny Side Up web development, AdOps and Email Marketing
  • Lead and direct the creative team in the production of all marketing collateral
  • Ensure visual communication and brand standards are met
  • Oversee client pitches and proposals
  • Oversee profitability, deliverables, timelines and budgets
  • Meet with clients or upper management to explain campaign strategies and solutions
  • Review work, troubleshoot and provide feedback to creative teams
  • Remain actively involved in hiring and training creative staff
  • Manage and cultivate the career development of staff members, including designers, art directors, copywriters, photographers and web developers
  • Develop concepts for advertising or promotional campaigns
  • Pitch ideas to clients if working for an agency or present to directors if working in-house
  • Negotiate with clients to amend ideas in line with their wishes and explain what is and is not possible
  • Keep clients abreast of progress and answer their questions Storyboard or translate ideas to the creative team of art directors and designers
  • Lead multiple projects from conception to completion in accordance with deadlines
  • Evaluate and, if necessary, alter the content of projects before completion
  • Hire, develop and manage the creative team
  • Sign off projects before they are presented to the client
  • Guide the team to build QA checklists and process documentation

What’s expected from you

  • Proven experience managing diverse creative teams
  • Hands on experience in creative process, marketing, graphic design, video advertising and brand development
  • Excellent working knowledge of software such as Photoshop, Illustrator, InDesign or any equivalent tools
  • Outstanding leadership and organization skills
  • Exemplary interpersonal and analytical abilities
  • A solid understanding of design copy and web practices and video advertising
  • Brilliant interpersonal skills and communication skills
  • Have an in-depth knowledge of brand development and multichannel marketing models
  • Must be a creative and strategic thinker
  • What you need

  • BSc / BA in advertising, fine art, design or relevant field; MSc / MA will be considered an asset
  • Minimum of 8 years’ consumer and business art / design experience
  • Proficient in : UI / UX, video and rich media content and advertising, and building libraries.
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    Associate Director • India

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