Head of Marketing Initiatives

Job description

NK Realtors, is one of the largest vertically integrated real estate service provider in India since the last 40 years. Headquartered in Kolkata, the company is well known for its deep employee centric approach NK Realtors is easily one of the best organisation to work for and build careers. With the real estate industry on the threshold of tremendous growth over the next 20 years , NK Realtors with its rich history, brand & structure gives the perfect opportunity to grow your career.

Responsibilities : -

Implementing marketing campaigns from ideation to execution.

Coordinating with multiple channels for the sake of numerous marketing strategies.

Managing budgets to be used for marketing campaigns

Testing out the newest marketing opportunities and tactics.

Building relationships with various media outlets on behalf of the organization.

Direct social media strategies. ATL,BTL activities

Evaluating the performances of countless marketing campaigns for the organization.

Troubleshooting any of the marketing campaigns which may not have performed well.

To come up with new ways in order to promote new products for the organization.

Staying updated with the latest marketing trends.

To submit report to the upper management.

Analysing data of digital and other formats of lead generation and provide logical solutions for future marketing plan, be it digital or, in ATL / BTL”

Knowledge in SEO,SME.

Brainstorms new and creative growth strategies through digital marketing.

Plans, executes, and measures experiments and conversion tests.

Requirements and skills : -

Must have proficiency with online marketing and several tools pertaining to that.

Knowledge of digital marketing and social media marketing strategies.

Proven experience within the field of designing interactive applications along with various networking platforms.

In-depth understanding of market research methods and analysis.

Highly motivated and results-driven, with the ability to work independently.

Experience -Minimum 10 years of experience in Marketing.

• Education : -BA in business administration, finance or relevant field;

MBA is a plus.