Marketing Lead

Marketing Lead – Performance, Content & Growth

This is a full-time core team role based in Hyderabad at a funded startup

At CraftMyPlate , we’re transforming how India orders food for group gatherings — from office teams to family celebrations.

Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.

We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.

We’re looking for a hands-on growth marketer who is both :

✅ A performance marketing wizard — smart with money, obsessed with ROAS / CAC

✅ A content creator at heart — can turn real moments into trust-building stories

If you love owning numbers, scaling experiments, and building from scratch — this role is for you.

What You’ll Do

Own and scale growth across Meta, Google, YouTube, WhatsApp, SEO, affiliates, influencers, and retargeting .

Run bold experiments, test fast, and double down on what drives results.

Deep-dive into analytics — optimize funnels, cut waste, and boost conversions.

Create content that builds trust, recall, and demand , not just clicks.

Collaborate with agencies, influencers, and partner brands (like MyGate) — understand target audiences by use case, design the right campaigns, and get them executed with clear ROI.

Manage budgets with discipline, efficiency, and accountability.

Work directly with founders to set ambitious goals — and hit them.

Guide and mentor agencies or junior marketers to deliver consistent creative and performance output.

Must-Have Requirements

3+ years of performance marketing experience with proven CAC and ROAS impact.

Strong analytical mindset — turns campaign data into insights and actions.

Hands-on across Meta + Google Ads , remarketing, influencer strategy, and SEO fundamentals.

Genuine storytelling ability — understands how content builds trust and converts.

Deep customer empathy — ideally with experience in event, food, or consumer internet segments.

Clear communicator who can align creative, performance, and brand thinking.

Startup agility — executes fast, iterates daily, learns from data.

Good-to-Have

Entrepreneurial experience or a founder mindset — someone who thinks in terms of outcomes, not tasks.

Exposure to affiliate and partnership-driven growth .

Experience creating regional + English content (Telugu or Hindi a plus).

Comfort using AI and automation tools to speed up testing and production.

Strong grasp of brand-building through consistent storytelling and recall design.

What You’ll Get

A front-row seat to build and scale a brand from the ground up.

The freedom to experiment, own big decisions, and see direct impact .

Mentorship and collaboration directly with the founding team.

A fast-moving, high-ownership culture where growth is visible and rewarded.

Opportunity to shape brand perception, recall, and performance across multiple channels.

Competitive salary + growth-linked incentives / ESOP's.