Lead Performance Marketing

Lead Performance Marketing

Reporting to : Head of Growth

We’re hiring a performance marketer to lead a team of creatives and GTM associates, to grow course enrollments and build scalable demand funnels for short AI courses and degree pathways. Title signals ownership- day-to-day will be executional growth work with heavy emphasis on paid social, partnerships and content funnels.

What you’ll own

• Full-funnel acquisition for product-led and enterprise prospects : demand gen, activation experiments, and paid campaigns (Google, LinkedIn, Meta where relevant) for short courses (eg. “Powers of AI”) and pathways to degree programs.
• Build performance funnels for cohorts : acquisition → nurture → conversion → alumni referrals.
• Run channel experiments (Meta, YouTube, Google Search), plus paid placements with edtech partners.
• Build dashboards for enrollments, cohort LTV, CPA and conversion rates.
• Run partnership and affiliate programs for referral growth.
• Create content + creative that converts cold audiences into paid signups.
• Create audience-first GTM : ICP definition, ideal customer journeys, and channel playbooks for both self-serve and enterprise outreach.
• Partner with product & design to turn demo feedback into scalable acquisition flows.
• Translate product messaging (ambitious, job change, and career advancement) into ad creatives, landing pages and nurture sequences. (Canva / Wordpress + copy skill mandatory.)
• Own the full funnel : audience research, targeting, creatives, budget allocation, reporting.
• Run experiments, report on CAC / LTV and take steps to improve payback period.

What we expect

Why this role?

Requirements

Certifications are helpful; experience in edtech is a plus.