Performance Marketing

Job Title : Performance Marketer

Location : Old Rajendra Nagar, Delhi

Employment Type : Full-time, in-house

Role Overview We are seeking a data-driven Performance Marketer with hands-on experience in managing digital advertising campaigns across Meta and Google Ads. The ideal candidate should have strong analytical skills, expertise in GA4, Google Tag Manager, and the ability to quickly adapt to new advertising platforms. Experience in marketing analytics tools and detailed reporting is essential. Experience with multi-channel ad targeting is a must

Key Responsibilities Plan, launch, and optimize paid campaigns on Google, Meta, and emerging ad platforms

Conduct audience research, keyword planning, ad copy testing, and conversion optimization

Manage budgets and maximize ROI across all performance channels

Implement tracking using GA4 and Tag Manager to ensure accurate attribution

Analyze performance metrics using Analytics, Mixpanel, Excel / Sheets, etc.

Create weekly / monthly dashboards, insights reports, and growth recommendations

Coordinate with design and content teams for campaign creatives

Run A / B tests across funnels and landing pages to improve conversion rates

Stay updated with platform updates, industry trends, and automation tools

Have Ads Copywriting experience

Requirements 2+ years of proven experience in Performance Marketing

Strong command over Google Ads , Meta Ads , GA4 , and Google Tag Manager

Proficiency in Excel / Sheets , Analytics tools , and Mixpanel reporting

Understanding of attribution models, bidding strategies & pixel events

Ability to learn and scale new ad platforms quickly (e.g., LinkedIn, Quora, X, etc.)

Experience in lead generation or e-commerce performance campaigns preferred

Key Skills PPC Campaign Management

Conversion Rate Optimization

Tracking & Attribution

Funnel Analysis

Reporting & Insights

Multi Channel Campaign targeting

Budget & ROI Management

Compensation - 6-8LPA