Key Account Manager -Modern Trade

We are seeking a results-driven and strategic Key Account Manager – Modern Trade to lead and grow our business across modern trade channels. The ideal candidate will have strong experience in managing large-format retailers and modern trade chains with a focus on driving sales, visibility, and long-term partnerships in the mattress or allied consumer goods industry.

Key Responsibilities :

• New Store Onboarding :

Identify and onboard new modern trade outlets and regional large-format stores to expand

distribution.

Manage and develop relationships with key modern trade accounts (e.g., Reliance Retail,

HomeTown, HomeCentre etc.), ensuring alignment with business objectives.

Drive revenue growth by planning, negotiating, and executing joint business plans,

promotions, and seasonal campaigns with modern trade partners.

Deliver monthly, quarterly, and annual sales targets and other key KPIs across assigned

accounts.

Ensure optimal product placement, branding, and in-store visibility through effective

planogram execution, POSM deployment, and retail training.

Collaborate with supply chain, marketing, and finance teams to ensure seamless execution

of account-specific initiatives.

Track sales trends, plan forecasts with accounts, and manage stock levels to avoid OOS

(out-of-stock) and overstocking scenarios.

Analyze sales data, market trends, and consumer behavior to make informed decisions and

provide actionable insights to management.

Compliance & Commercials :

Handle pricing, discounts, claims, payments, and other commercial terms in line with

company policy and profitability objectives

Key Requirements :

Skills Required

Data Analysis, Merchandising, Negotiation, Inventory Management, Key Account Management, Sales Planning