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Performance Marketing

Performance Marketing

Decode Design StudioGuntur, IN
1 day ago
Job description

Job Title : Performance Marketing Executive

Experience Required : 3 – 5 years

About the Role

We are seeking a data-driven and results-oriented Performance Marketing Executive to plan, execute, and optimize digital marketing campaigns across paid channels. The ideal candidate will have hands-on experience managing campaigns, analysing performance metrics, and driving measurable growth in leads, traffic, or sales.

Key Responsibilities

  • Campaign Management :
  • Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook / Instagram), Ads, and other digital platforms.
  • Performance Optimization :
  • Continuously monitor campaign performance to ensure maximum ROI and CPA efficiency; adjust bids, creatives, and targeting based on data insights.
  • Analytics & Reporting :
  • Track and report on key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, conversion rates, and customer acquisition cost.
  • A / B Testing :
  • Develop and execute experiments on ad creatives, landing pages, and audience segments to improve campaign effectiveness.
  • Budget Management :
  • Manage monthly / quarterly budgets and ensure efficient allocation across channels to meet business objectives.
  • Market & Competitor Analysis :
  • Stay updated on industry trends, new ad formats, and competitor activities to identify new growth opportunities.

Required Skills & Qualifications

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 3–5 years of proven experience in performance or digital marketing.
  • Hands-on experience with platforms such as Google Ads, Meta Ads Manager, Ads, Google Analytics (GA4), and Tag Manager .
  • Strong analytical and numerical skills; proficiency in Excel / Google Sheets / PowerPoint for campaign analysis and reporting.
  • Understanding of attribution models, conversion tracking, and pixel implementation.
  • Experience using tools like Hotjar, SEMrush, Ahrefs, or Data Studio is a plus.
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    Performance Marketing • Guntur, IN