Hyperlocal Platform Strategist

Support to develop overall strategy for Hyperlocal platforms : Blinkit, Zepto, Instamart

Mandatory Experience : Proven track record in entrepreneurship / project management / brand management / category management in FMCG industry + worked on one of the platforms (Blinkit, Zepto)

Preferred : Amazon experience is a plus.

Designation : Flexible (this is an senior executive level role)

Company : www.Consciousfood.Com

Location : Marol, Mumbai

Reports to : Head of Business Development / Assistant manager e-commerce

• Marketing : Offers, bundles, combos + Competition analysis of top products
• Product listings- getting the existing products listed or creating a new SKU
• Hygiene changes- MRP, images, description etc
• Search term bidding and analysis. This includes optimizing the bids, increasing ROAS, selecting brand and product relevant keywords and ensuring our products are visible across the platform
• New product development- market analysis, packaging, labeling, tasting, production etc
• Inventory : Creating a production planning according to the primary sales data, sales mix of last year And analyzing the daily run rate on the basis of tertiary sales and conducting a stock required analysis according to that