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Consultant - Market Mix Modelling
IpsosBengaluru, Karnataka, India8 hours ago
Job descriptionHas familiarity with analytic software packages and tools, including SQL, SAS, R, Tableau and Python. Is proficient in, and is building an increasing mastery of, advanced Excel skills, including Lookup functions, Pivots, Conditional Statements, Reference functions, and more. Can independently integrate data into PowerPoint decks and build both standard and customized visualizations and slides. Has experience and hands-on working knowledge of Market Mix Modelling Identifies and poses solutions for model development to answer client business questions. Has a deep knowledge of the methodologies and processes employed by MMA and can communicate them effectively. Is effectively able to identify and resolve quality control issues. Possesses a solid understanding of the key media channels and their execution. Demonstrates an understanding of data source types that utilize different nomenclature but represent similar concepts. Leverages general business acumen and an understanding of relevant econometric factors to interpret model results. Demonstrates command of all data sources and variables used within a model
BUSINESS / CLIENT
- With guidance, provides accurate and timely work, which builds client trust.
- Responds to client inquiries in a timely manner, as determined by project requirements.
- Takes active role in client meetings, including answering client questions, and may have direct interaction with senior stakeholders
TECHNICAL
ANALYTIC
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Consultant Modelling • Bengaluru, Karnataka, India
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