Head of Digital MarketingK.R. Mangalam University • dehradun, uttarakhand, in
No longer accepting applications
Head of Digital Marketing
K.R. Mangalam University • dehradun, uttarakhand, in
15 hours ago
Job descriptionResponsible for developing and executing search engine optimization (SEO) strategies to increase a website’s organic visibility, traffic, and ranking on Google, Bing, and other search engines. This role requires expertise in technical SEO, content strategy, link building, and analytics, ensuring that the company’s online presence grows sustainably. Manage the institution’s website and ensure it is optimized for search engines (SEO) to increase visibility and attract prospective students. Monitor website analytics and make data-driven decisions to improve user experience and engagement. Develop and implement social media strategies to engage with students, parents, and the academic community. Manage social media accounts, ensuring regular posting and interaction to build community and promote the institution’s activities and achievements. Responsible for planning, executing, and optimizing paid advertising campaigns to drive traffic, leads, or sales. The goal is to maximize return on ad spend (ROAS) across platforms like Google Ads, Facebook Ads, LinkedIn, and others. It involves strategic oversight, performance management, and integration of PPC within the broader digital marketing strategy. Responsible for ensuring brand's presence across all social media platforms is fully optimized for visibility, engagement, and organic growth . Regularly monitor CRM and analyze and report on the performance of all digital marketing activities using analytics tools. Provide insights and recommendations to senior management for continuous improvement. New Implementation in CRM and Allied Softwares. Manage the digital marketing budget, ensuring efficient allocation of resources to achieve marketing objectives. Monitor spending and adjust tactics to stay within budget while maximizing results. Lead and manage the digital marketing team, providing guidance and support to achieve departmental goals. Collaborate with other departments (e.g., Admissions, Academic Affairs) to ensure alignment of digital marketing efforts with overall institutional goals. Manage the institution’s online reputation by monitoring and responding to online reviews, comments, and feedback across various platforms, ensuring a positive and professional image is maintained and any negative issues are addressed promptly and effectively. Assume overall responsibility for generating high-quality leads and improving the 'Lead to Form' conversion rate. This involves strategizing and implementing effective lead generation campaigns, optimizing marketing funnels, and continuously analysing and refining the process to ensure a higher percentage of interested leads complete the application forms. Efforts should be focused on attracting the right audience, engaging them effectively, and guiding them smoothly through the enrolment process to maximize conversions and meet enrolment targets. Keep abreast of the latest digital marketing trends and technologies to maintain a competitive edge and innovate marketing practices. 7+ years of experience in digital marketing, performance marketing, and brand management, with at least 5 years in a senior leadership role managing a team. Proven track record of running large-scale digital marketing campaigns with budgets exceeding ₹1 crore annually across Google Ads, Facebook, Instagram, LinkedIn, and YouTube. Demonstrated success in increasing lead generation, improving conversion rates, and driving revenue growth, preferably in the education sector or consumer-facing industries. Strong expertise in SEO, SEM, Social Media Marketing (SMM), PPC, Marketing Automation, and Data Analytics. Hands-on experience with marketing tools such as Google Analytics, Meta Ads Manager, Hub Spot, Zoho CRM, Google Tag Manager, and automation tools. Experience in managing cross-functional teams, agencies, and external vendors. Strong analytical and problem-solving skills with the ability to make data-driven marketing decisions.
Job Title : - Head of Digital Marketing
Location : T-118, Ward No 6, Aam Bagh, Mehrauli, New Delhi, Delhi 110030.
Position Summary :
K.R Mangalam University seeks an experienced and innovative Digital Marketing Head to lead our digital marketing initiatives. This role involves strategizing, implementing, and managing digital marketing campaigns to enhance our brand’s online presence, engage with prospective students, and drive admissions.
Key Responsibilities :
Strategy Development and Planning :
- Develop and implement a comprehensive digital marketing strategy aligned with the institution’s goals.
- Plan and manage digital campaigns to increase brand awareness, student enrolment, and engagement.
Content Management :
SEO and Website :
Social Media Management / Social Media Marketing (SMM) :
PPC (Pay-Per-Click)
Social Media Optimization (SMO) :
Analytics and Reporting :
Budget Management :
Team Leadership and Collaboration :
Online Reputation Management :
Lead Generation and Conversion Optimization :
Staying Updated with Trends :
Qualifications & Experience :
Interested Candidates can visit our website and they can send the resume on this mail id :
Website - K. R. Mangalam University
Email ID - krmujobs@krmangalam.edu.in
Create a job alert for this search
Head Of Marketing • dehradun, uttarakhand, in
Related jobs
Grand Motorcars is a luxury preowned automotive dealership group based in the United States.We offer a wide selection of high quality vehicles along with transparent pricing, exceptional customer s...Show more
Chief of Staff
dopplr.digital • dehradun, uttarakhand, in
Dopplr Digital creates immersive 3D dressing room and virtual try-on experiences for fashion e-commerce.Our technology increases conversion rates, reduces returns, and delivers rich consumer insigh...Show more
Last updated: 15 hours ago • Promoted • New!
Sales and Marketing fresher
NEWS VIRUS NETWORK PRIVATE LIMITED • Dehra Dun, Uttarakhand, India
Now Hiring : Sales & Marketing – Freshers (BBA / MBA) | Dehradun & Lucknow.Media & Film Production Company, is expanding its Sales & Marketing team in Dehradun and Lucknow.
We’re looking for dynamic, c...Show more
Last updated: 21 days ago • Promoted
Head of Operations (Founding Team)
Eximius Next • dehradun, uttarakhand, in
Head of Operations (Founding Team).Eximius Next is a dynamic and ambitious BPM firm poised for significant growth.We have a strong foundation in Finance & Accounting services (AP, AR, R2R).Payroll,...Show more
Last updated: 15 hours ago • Promoted • New!
Marketing Manager – Automotive (Remote, India)
Grand Motorcars • dehradun, uttarakhand, in
Remote
Last updated: 15 hours ago • Promoted • New!
Partner Relations Lead
DigiStay • Dehra Dūn, Republic Of India, IN
DigiStay is looking for an Account Manager to manage and strengthen relationships with hotel partners.This role involves coordination, partner communication, training, and operational oversight to ...Show more
Last updated: 4 days ago • Promoted
FPO Support and Marketing Manager
PlatinumView Home Solutions Pvt Ltd • Dehra Dūn, Republic Of India, IN
Tech in Food Technology and MBA (Marketing / Agri business / Rural management) from recognized institution.Preferably with Horticulture / Agriculture background.
Support for the establishment of the F...Show more
Last updated: 18 hours ago • Promoted • New!
Field Manager, Institution Development
PlatinumView Home Solutions Pvt Ltd • Dehradun, Uttarakhand, India
Graduation in Social Work or related subjects.SHG / FPO or programme for up-liftment of SC / ST & Women.Technical guidance for formulation of FPO's business management training program.FPO activities i...Show more
Last updated: 21 hours ago • Promoted • New!
Head of Growth and Performance Marketing
Oyster MR • dehradun, uttarakhand, in
Oyster MR is seeking an innovative and data-driven Head of Growth and Performance Marketing to lead our multi-channel growth strategy.
This senior role is ideal for a performance-focused leader with...Show more
Last updated: 15 hours ago • Promoted • New!
Head Of Growth And Performance Marketing
Oyster MR • Dehra Dūn, Republic Of India, IN
Oyster MR is seeking an innovative and data-driven Head of Growth and Performance Marketing to lead our multi-channel growth strategy.
This senior role is ideal for a performance-focused leader with...Show more
Last updated: 10 hours ago • Promoted • New!
Head of Management Studies
DBS Global University • Dehra Dūn, Republic Of India, IN
DBS Global University is a leading institution dedicated to building globally competent professionals through quality education, innovation, and industry integration.
Our Management programs are des...Show more
Last updated: 7 days ago • Promoted
Performance Marketing
Zara Private Limited • dehradun, uttarakhand, in
Performance Marketing (Part-Time).Zara is looking for a part-time Performance Marketing professional to support our digital growth across paid channels.
You will focus on optimizing campaigns, manag...Show more
Last updated: 15 hours ago • Promoted • New!
Marketing Strategy Manager
PlatinumView Home Solutions Pvt Ltd • Dehra Dūn, Republic Of India, IN
This is a full-time job located in Dehradun for a Manager, Financial Management.Qalification : PG Diploma in Marketing Management, Agri-Marketing, Rural Management with specialization in Marketing ...Show more
Last updated: 10 days ago • Promoted
Junior Marketing and Sales Representative
NEWS VIRUS NETWORK PRIVATE LIMITED • Dehra Dūn, Republic Of India, IN
Now Hiring : Sales & Marketing – Freshers (BBA / MBA) | Dehradun & Lucknow.Media & Film Production Company, is expanding its Sales & Marketing team in Dehradun and Lucknow.
We’re looking for dynamic, c...Show more
Last updated: 21 days ago • Promoted
Performance Marketing Lead
Confidential • Dehradun, India
We are a fast-growing mobile app publishing company focused on creating and scaling innovative apps across global markets.
Our team combines creativity, data, and technology to drive millions of ins...Show more
Last updated: 23 days ago • Promoted
Manager, Branding and Marketing
PlatinumView Home Solutions Pvt Ltd • Dehradun, Uttarakhand, India
This is a full-time job located in Dehradun for a Manager, Financial Management.Qalification : PG Diploma in Marketing Management, Agri-Marketing, Rural Management with specialization in Marketing...Show more
Last updated: 10 days ago • Promoted
Marketing Manager
Rollers India • dehradun, uttarakhand, in
Global Digital Marketing Opportunity – Bicycle Brand Expansion with Rollers India.Rollers India is a leading bicycle brand in India, specializing in premium bikes for adults and children, with two ...Show more
Last updated: 15 hours ago • Promoted • New!
Brand and Marketing Lead
PlatinumView Home Solutions Pvt Ltd • Dehra Dūn, Republic Of India, IN
This is a full-time job located in Dehradun for a Manager, Financial Management.Qalification : PG Diploma in Marketing Management, Agri-Marketing, Rural Management with specialization in Marketing ...Show more
Last updated: 10 days ago • Promoted
Assistant Director - Placements (B School)
UPES • Dehradun, Uttarakhand, India
Campus Placements, Account Management, Student Management, Building and growing relevant industry database.Leading B School Team on Campus, Developing & Maintaining Recruiter connects.Leading Schoo...Show more
Last updated: 2 days ago • Promoted