Genxlead - Team Lead - Content Writer

Role : Team Leader - Content Writer

Experience : 3-8 years

Location : Chennai

Role Overview :

Own end-to-end content marketing initiatives to drive traffic, engagement, and qualified leads. Lead a small team, collaborate cross-functionally, and ensure on-time delivery of high-quality, SEO-ready content that supports business goals.

Key Responsibilities :

• Plan and execute content marketing initiatives that deliver traffic, engagement, and leads / sales.
• Research and write original SEO-ready content for websites, blogs, articles, infographics, case studies, emails, newsletters, and more.
• Incorporate SEO guidelines to improve website ranking and discoverability.
• Analyze, plan, create, and publish engaging, informative content aligned to brand objectives.
• Collaborate with marketing, design, and product teams to align content with business goals.
• Ensure content quality and timelines across multiple initiatives.
• Track industry trends, competitors, and consumer behavior to refine strategy.
• Measure performance; use analytics to optimize content and improve outcomes.

Skills & Qualifications :

Department & Employment :

Industry : IT Services & Consulting

Department : Content, Editorial & Journalism

Role Category : Content Management (Print / Online / Electronic)

Employment Type : Full-Time, Permanent

(ref : iimjobs.com)