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Digital Growth Strategist
Digital Growth StrategistConfidential Jobs • Bengaluru, Republic Of India, IN
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Digital Growth Strategist

Digital Growth Strategist

Confidential Jobs • Bengaluru, Republic Of India, IN
3 days ago
Job description

About Company : - Founded in 2019, this Jakarta-based fintech startup focuses on digitizing financial services for Indonesia’s micro, small, and medium enterprises (MSMEs). This role is based out of Indonesia.

Role Summary

As a Growth Marketing Manager, you will be responsible for driving user acquisition, engagement, and revenue growth through strategic performance marketing campaigns. You'll work hands-on with multi-channel campaigns while building and optimizing our growth funnel from awareness to conversion.

Key Responsibilities

Performance Marketing & Paid Media Management

  • Directly manage and optimize campaigns across Meta, Google, TikTok, and other paid channels
  • Oversee monthly media budgets with full P&L accountability
  • Achieve and maintain 4x+ ROAS or meet strict CAC / CPA targets consistently
  • Execute creative testing strategies, audience segmentation, and campaign experimentation
  • Scale successful campaigns while maintaining efficiency metrics

Influencer Marketing & Creator Partnerships

  • Develop and execute hands-on influencer marketing campaigns (direct management, not agency-led)
  • Track performance metrics and optimize content formats for maximum ROI
  • Scale influencer-led revenue streams through strategic partnerships
  • Design and implement affiliate / referral structures and creator payout models
  • Build relationships with micro and macro influencers aligned with brand values
  • Growth Strategy & Problem-Solving

  • Identify and solve complex digital growth challenges including funnel optimization, conversion rate improvement, and user onboarding
  • Design and execute structured experiments (A / B tests, multivariate tests, funnel optimizations)
  • Implement funnel-first thinking approach to campaign strategy and optimization
  • Optimize WhatsApp flows, landing pages, and conversion touchpoints
  • Develop clear problem statements and hypothesis-driven solutions
  • Analytics & Performance Tracking

  • Build comprehensive dashboards and reporting systems for growth metrics
  • Create growth models to guide strategic decision-making
  • Link marketing activities directly to business outcomes : sales growth, revenue impact, CAC reduction
  • Establish KPI frameworks and performance benchmarks
  • Present insights and recommendations to senior leadership
  • Required Qualifications

    Experience Requirements

  • 4-8+ years of experience in product growth, performance marketing, or related field
  • Proven track record managing large-scale digital marketing campaigns
  • Direct hands-on experience with Meta, Google, TikTok advertising platforms
  • Experience managing monthly media budgets of ₹5+ Crores
  • Demonstrated success achieving 4x+ ROAS or meeting strict CAC / CPA targets
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    Growth Strategist • Bengaluru, Republic Of India, IN

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