Manager / Senior Manager - Product Marketing

I.JOB PURPOSE

• Responsible to lead a series of product & develop an integrated marketing plan and deliver the same in required timelines in sync with Product and Marketing Objectives.

II.KEY RESPONSIBILITIES

Understanding of TG and Developing New Product Launch Strategy for the concerned Category

Work on Market Analysis, competition mapping, consumer insights, Product Positioning &customer segmentation to develop Product Value Proposition and output Key Messaging

Create innovative strategies & input creative thoughts for campaigns that drive awareness, engagement and product adoption

Develop Integrated Marketing Communication plan with timelines and key responsibilities with 360 degree focus on ATL, BTL, Digital & Retail

Partner with cross functional teams like Product, Research, Brand, Media, digital, sales, retail Ecommerce to deliver New Product Launch & GTM strategy,

Plan budget for campaigns and optimum utilisation on channels with ROI in perspective.

Ensure quality and timely execution of entire campaign

Evaluate the campaign and imbibe learnings for future Campaigns

Prefer candidates with 6 or more years of experience in handling premium product categories.