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Techno Functional Lead - CRM / Mobile & Omnichannel - Healthcare Domain

Techno Functional Lead - CRM / Mobile & Omnichannel - Healthcare Domain

RHEA HEALTH CARE PVT LTDBangalore, India
29 days ago
Job description

We are seeking a Techno-Functional Lead to drive the CRM, mobile application, and omni-channel technology initiatives for our healthcare single-specialty chain, which operates multiple specialties as distinct business entities. The ideal candidate will be hands-on, combining strong technical expertise with deep business acumen to align digital platforms with organizational goals. This role requires the ability to design, implement, and manage patient-centric digital solutions while enabling seamless collaboration across specialties, ensuring an integrated omni-channel experience.

Key Responsibilities

CRM Strategy & Execution :

  • Own end-to-end CRM platform strategy, implementation, and optimization.
  • Enable patient engagement, retention, and personalized care journeys across specialties.
  • Define workflows, automations, and integrations with clinical and non-clinical systems.

Mobile Applications & Omni-Channel Platforms :

  • Lead the development and management of mobile apps for patients and clinicians.
  • Ensure omni-channel integration (mobile, web, call center, in-clinic) to deliver a unified patient experience.
  • Collaborate with specialty teams to tailor apps and platforms to unique business needs.
  • Technical Leadership :

  • Translate business requirements into scalable technical solutions.
  • Act as the bridge between business stakeholders, vendors, and technical teams.
  • Ensure hands-on involvement in system architecture, APIs, and integrations with HIS / EMR, payments, and third-party services.
  • Business & Functional Ownership :

  • Partner with business leaders to understand specialty-specific requirements.
  • Deliver solutions that balance operational efficiency with superior patient experience.
  • Create reporting frameworks and dashboards for leadership decision-making.
  • Governance & Compliance :

  • Ensure adherence to data privacy and healthcare compliance (HIPAA-equivalent, Indian standards).
  • Define governance for CRM data, patient information, and multi-specialty integrations.
  • Qualifications & Experience :

  • 8-12 years of experience in techno-functional roles within healthcare, retail, or service industries.
  • Proven expertise in CRM platforms (Salesforce, MS Dynamics, Zoho, or equivalent).
  • Strong experience in mobile application lifecycle management (Android, iOS).
  • Exposure to omni-channel systems and integrations (chat, IVR, WhatsApp, patient portals, etc.).
  • Hands-on technical background in APIs, databases, middleware, and integrations with HIS / EMR systems.
  • Strong business acumen with ability to engage stakeholders across specialties and functions.
  • Prior experience in healthcare technology or multi-entity businesses is a strong advantage.
  • Key Competencies :

  • Hands-on technical problem solver with strategic thinking ability.
  • Excellent stakeholder management and cross-functional collaboration.
  • Strong understanding of patient journey mapping and healthcare service workflows.
  • Analytical mindset with experience in dashboards, KPIs, and reporting.
  • High ownership, adaptability, and execution focus.
  • (ref : iimjobs.com)

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    Techno Functional Lead • Bangalore, India