Senior PR Executive – LOFT PR
Location : Mumbai
Experience : 3–4 Years (Mandatory, PR Agency Background)
Salary : As per industry standards
About the Role
We are looking for a dynamic, well-connected Senior PR Executive who understands the fast-paced world of fashion, beauty, lifestyle, luxury and wellness brands. Someone who can independently manage accounts, lead conversations with media, influencers, and stylists, and ensure sharp, consistent brand visibility.
Key Responsibilities 🌟 Client & Account Management
- Handle 4–6 lifestyle / fashion / luxury client accounts independently
- Lead weekly client calls, share updates, and manage expectations
- Plan monthly PR calendars, campaign ideas, and brand strategies
- Maintain strong client relationships with timely communication
📸 Celebrity & Stylist Sourcing
Manage celeb and stylist requests (Cat A / B / C)Coordinate placements for shoots, events, and giftingMaintain updated stylist & celebrity roster and track all placements📣 Influencer Marketing
Identify, shortlist, and negotiate with influencersManage paid + barter collaborationsBrief influencers, track deliverables, and ensure content qualityMaintain influencer sheets, costing trackers & ROI reports📰 Media & Editorial Relations
Pitch clients to key publications (digital + print)Secure 2–3 media features per client each monthMaintain strong relationships with journalists and editorsDraft press releases, media notes, bios, and story pitches📑 Reporting & Documentation
Prepare weekly updates, monthly PR reports, and placement trackersMaintain media lists, influencer lists, and campaign sheetsTrack all deliverables—collaborations, features, sightings, gifting🎨 Creative & Strategic Input
Build PR campaign ideas for collections, stores, events & launchesSuggest content ideas, trend hooks, and editorial anglesSupport in event planning—guest list curation & media invites🧩 Cross-Team Coordination
Work closely with internal teams (graphics, sourcing, PR assistants)Ensure smooth flow of samples, approvals, and contentSkills & Requirements
3–4 years of experience in a PR agency (mandatory)Strong relationships with media, stylists, celebs & influencersExcellent written & verbal communicationHighly organised with strong follow-up skillsUnderstanding of fashion, beauty, lifestyle & luxury landscapeAbility to multitask and work in a fast-paced environmentSocial-media-savvy & trend-awareShould be able to join immediatelyExtras That Matter
Should be proactive & self-drivenShould take full ownership of accountsAbility to bring 1–2 new clients per month is a bonusPositive attitude, punctuality & professionalism