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Brand, PR & Analyst Relations Marketer

Brand, PR & Analyst Relations Marketer

Kanerika Incmadurai, India
8 days ago
Job description

What You’ll Own

Media Relations & PR

  • Cultivate relationships with top-tier journalists and editors across AI, automation, and enterprise tech.
  • Pitch and land coverage in outlets like Forbes, VentureBeat, TechCrunch, CIO.com — plus specialized trade media.
  • Secure executive interviews, op-eds, and commentary placements that elevate leadership visibility.
  • Move fast on trends and newsjacking to get Kanerika’s voice into timely conversations.

Analyst Relations (Tier-1 + Boutique + Niche)

  • Build relationships with Gartner, Forrester, IDC and boutique / niche / regional firms.
  • Land Kanerika in influential reports — from MQs to specialized deep-dives.
  • Run sharp, story-driven analyst briefings (no “reading the slides”).
  • Track insights from analysts and use them to strengthen positioning.

    • Thought Leadership & Executive Visibility

  • Position Kanerika’s leaders as go-to voices in AI, data, and automation.
  • Develop bylined articles, speaking engagements, and media commentary pipelines.
  • Ensure leadership consistently shows up in analyst briefings, media interviews, and partner platforms.

    • Partnership PR Amplification

  • Leverage alliances with Microsoft, Databricks, AWS, and others for joint media opportunities, co-branded events, and analyst mentions.
  • Turn partner wins into stories that build Kanerika’s credibility and visibility.

    • Awards & Recognition

  • Target awards that strengthen credibility in AI, analytics, and automation.
  • Craft submissions with compelling narratives that stand out.
  • Amplify wins across PR, sales enablement, social, and brand channels.

    • Brand Narrative & Positioning

  • Refine Kanerika’s story for analysts, press, partners, and prospects.
  • Differentiate us in the noisy “AI + analytics” market with clarity and honesty.
  • Keep messaging sharp, human, and jargon-free.

    • What You’ve Done Before

  • 2-5 years in B2B tech marketing, ideally SaaS / AI / data / automation.
  • Built and scaled partner co-marketing programs (Microsoft, Databricks, AWS experience a plus).
  • Planned and executed partner-driven events with measurable pipeline outcomes.
  • Created case studies, co-branded content, and award submissions that landed.
  • Collaborated with sales and partner teams globally across time zones.

    • Who Thrives Here?

  • Ecosystem-minded : You think in terms of partnerships, not just campaigns.
  • Connector : You turn Microsoft and Databricks introductions into lasting joint wins.
  • Storyteller : You craft narratives that make partners proud to feature Kanerika.
  • Operator : You run events and campaigns that look seamless — even if backstage is chaos.
  • Experimental : You test new formats and creative ideas, not just “the usual booth.”
  • Global thinker : You see every event and alliance as a chance to extend Kanerika’s reach worldwide.
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    Marketer • madurai, India

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