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Marketing & Growth Executive

FogHorn Systems, IncPune, India

2 days ago

Job description

Position : Marketing & Growth Executive

DappLooker is a Web3 technology product company where innovation, design, and

engineering meet scale. We use some of the latest technologies in the digital and cognitive

field to empower organizations in every aspect. DappLooker is trusted by a community of

5,000+ developers and powers data for 15+ chains, 1000+ protocols. Our partners

include some of the industry best i.e. TheGraph, Aave, Polygon, Celo, Near, Connext, Peaq

and More.

What we're looking for

We’re looking for an enthusiastic, collaborative, and communicative product marketer to

spearhead user research, develop detailed user personas, and drive the go-to-market

strategy for the DappLooker / Loky Web App and X agent.

This individual will work closely with our product team and BD team to

bring new products to market, lead user and competitor research, and deliver creative,

impactful, and relevant marketing campaigns.

This role requires a strong understanding of web3 marketing strategies,

exceptional writing skills, experience with product positioning, user segmentation, and the

ability to drive on creative messaging. This role is responsible for collaborating cross-

functionally to ensure that each feature update and launch is moving the needle for

DappLooker / Loky AI.

This is work from office position.
Location : We Work, Magarpatta City, Pune.

Product Strategy :

Messaging & Positioning : Craft compelling product narratives and value

propositions for our consumer apps that differentiates our users’ experience. Drive

messaging consistency across all channels and iterate based on user feedback and

data.

Roadmap Prioritization : Work closely with the Product team to prioritize features

and enhancements on the product roadmap, ensuring feedback is effectively

communicated to product, design, and engineering teams with clarity and

credibility.

Marketing GTM :

Strategy Development : Create comprehensive marketing and go-to-market

strategies for large product upgrades and releases. Define target audience,

positioning and messaging, rooted in clear objectives and insights.

Go-To-Market Execution : Implement GTM plans by partnering cross-functionally to

launch new features and programs across various channels, driving product

adoption and increasing brand sentiment.

Collaboration with Channel Owners : Partner with channel owners to develop and

implement acquisition and retention strategies that align with the high level strategy

for each release.

Research & Analysis :

User Research : Lead planning and conduct both qualitative and quantitative

research initiatives to develop and continuously refine detailed DappLooker / Loky

bussiness and retail user personas.

User Segmentation : Research to gain deep insights into user segments, monitoring

and influencing user behavior and product usage through comprehensive analytics.

Competitive Analysis : Regularly monitor Socials Analytics and research

competitive products, value propositions, and market positioning, generating

weekly reports to inform strategic decisions.

Requirements :

Obsessed with crypto, DeFi, and Web3 as transformative opportunities, with

personal or professional experience in Brand Building, engaging with KOLs,

podcasters, and other agencies.

Ability to lead through influence, develop strong relationships with technical teams,

and drive alignment across teams.

Incredibly clear written communication and desire to document everything.

Very organized, able to stay on top of several moving projects at once.

The Growth Marketing team within DappLooker excels in their collaboration and

communication of DappLooker to ecosystem stakeholders, contributors, and the web3

community. The team partners closely with both internal and external stakeholders around

efforts to grow the reach of The Graph ecosystem. Focus areas include, but are not limited

to, event promotion, content writing, collaboration with core developer teams and

contributors, go-to-market activities, community communications, and more.

We are looking for a dynamic Marketing Associate to drive marketing and content initiatives

across DappLooker ecosystem. This person will support multiple projects and workflows

between the DappLooker, UniLink Protocol & The Graph India, including, but not limited to,

content creation, social media, community engagement, and growth initiatives. The role

requires a sound understanding of web3 and DappLooker technology, and this person

should ideally have previous experience working within a web3 / blockchain ecosystem.

Responsibilities :

Collaborate with Team Members : Brainstorm and develop creative campaigns and

initiatives in collaboration with various team members and ecosystem contributors.

Support Go-to-Market and Execution : Assist in the planning and execution of go-

to-market strategies for campaigns and initiatives.

Promote Events and Activities : Aid in promoting events, webinars, and other

activities to increase community engagement and participation.

Content Writing : Lead and support content writing efforts, such as blogs or social

posts, for various channels, ensuring high-quality and engaging content.

Communications : Lead and support internal and external communications, such

as content for cross-team and cross-functions, partnerships and community

Assist the Team : Support the marketing and growth team members in executing

mission-critical activities.

Review Content / Copy : Ensure all content and copy are accurate, on-brand, and

engaging.

Compile and Write Newsletter : Write and compile newsletters to keep

stakeholders informed about the latest developments within the DappLooker

ecosystem.

Track Metrics Across Campaigns : Work to support monitoring and analyzing the

performance of marketing campaigns to measure effectiveness and inform future

strategies.

What we Expect

1-5 years of Experience in marketing, content creation, or growth roles, preferably

within the tech or web3 industry.

Strong organizational skills with the ability to manage multiple projects

simultaneously.

Excellent Writing and Editing Skills : Ability to create compelling and error-free

content.

Understanding of Blockchain Technology and DappLooker : Sufficient knowledge to

effectively communicate and engage with the community.

Content Calendar Management : Experience in building and managing a content

calendar or workflow.

Strong Interpersonal / Communication Skills : Ability to collaborate effectively with

cross-functional teams.

Adaptability : Comfortable working under shifting deadlines and managing multiple

priorities.

Team Player : Willingness to work collaboratively and support team efforts.

About Dapplooker

DappLooker is the only business intelligence and analytics hub empowering seamless

transformation of web3 data into revenue. Access analytics across 15+ networks and

analyze data from over 500M+ on-chain users.

We are a fast-growing blockchain analytics product company that helps decentralized

applications analyze data produced by smart contracts.

We move fast, so a mindset for rapid test-and-learn is a must, along with a desire to work in

(and understand) the analytics / blockchain space.

Benefits

Mission-focused work experience.

Competitive Salary

Medical Insurance

Access to any Udemy course

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Growth Marketing Executive • Pune, India