ABM- Marketing Administrator

Job Description : ABM Marketing Administrator

Position Overview

We are seeking a detail-oriented and tech-savvy ABM Marketing Administrator to join our dynamic marketing team. This role will be responsible for the administration and optimization of our Account-Based Marketing (ABM) platform, ZoomInfo, and will play a key role in the execution and setup of ABM campaigns. The ideal candidate will have a strong understanding of ABM strategies, marketing operations, and data-driven campaign execution.

Key Responsibilities

• Serve as the primary administrator for ZoomInfo and other ABM-related tools.
• Manage user access, data hygiene, integrations, and platform updates.
• Ensure platform configurations align with marketing and sales objectives.
• Collaborate with marketing and sales teams to build and launch ABM campaigns.
• Set up audience segmentation, targeting, and personalization strategies.
• Monitor campaign performance and optimize based on analytics and feedback.
• Maintain accurate account and contact data within ZoomInfo.
• Generate reports and dashboards to track campaign effectiveness and ROI.
• Provide insights and recommendations for continuous improvement.
• Partner with demand generation, sales, and content teams to align ABM efforts.
• Support enablement initiatives by sharing platform best practices and training.
• Develop and document workflows for campaign setup and execution.
• Identify opportunities to streamline ABM operations and improve scalability.

Qualifications

Preferred Skills

Why Join Us?

Be part of a forward-thinking marketing team driving strategic growth.

Work with cutting-edge tools and technologies in the ABM space.

Enjoy a collaborative culture that values innovation and impact.