Creative Strategist

Creative Strategist

Company Name The Cocktail Story

Industry- Events & Marketing (Alco-Bev)

Job Type : Full-time

Department : Event Operations

Location- Green Park, New Delhi

Shift Time- 10 : 30am – 7 : 00pm

Working Days- 5.5 days (2nd & 4th Saturday Off)

About the Role :

We are looking for a Creative Strategist with a sharp understanding of brand experiences, consumer behaviour, and event storytelling—especially within the alcohol & beverage (Alco-Bev) space. The ideal candidate will bridge strategy and creativity, crafting experiential concepts that drive brand love, engagement, and advocacy.

Key Responsibilities :

Strategic Thinking & Ideation

 Develop creative strategies for events, activations, and campaigns that align with client brand objectives and market positioning.

 Translate client briefs into compelling experiential ideas tailored for the alco-bev audience.

 Identify insights into consumer behaviour, trends, and cultural movements relevant to the alco-bev sector.

 Collaborate with the creative, design, and client servicing teams to ensure cohesive brand narratives.

Creative Development

 Conceptualize and present 360° experiential marketing campaigns, including on-ground events, trade activations, pop-ups, and digital extensions.

 Create brand storytelling frameworks and campaign mood boards that bring ideas to life.

 Guide art and content teams to maintain conceptual and visual consistency across touch points.

Brand & Market Insight

 Stay updated on category trends, competitor activities, consumer preferences, and event innovations within the alco-bev space.

 Leverage research and analytics to refine strategies and measure campaign impact.

 Suggest innovative experiential formats and technologies to elevate brand engagement.

Collaboration & Execution

 Work closely with the production and operations teams to ensure strategic and creative alignment during event execution.

 Participate in client pitches, presentations, and brainstorming sessions.

 Provide creative direction during live events and activations as needed.

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