Copywriter

About the Role

We're looking for a

Copywriter

someone who understands that ads live or die in the

first 2 seconds .

This role is not about storytelling for storytelling's sake. It's about

hooks, retention, and conversion . You should be comfortable writing for scroll, not applause.

What You'll Do

Write

high-impact hooks

for performance ads (Reels-first)

Script

15–45 sec ad videos

with clear attention

retention

CTA flow

Adapt the

same idea across multiple ad angles

emotional, curiosity, social proof, pain-point)

Write scripts for

UGC-style ads , talking-heads, voiceovers, and clip-based formats

Optimize scripts for

watch time, holds, and clarity , not brand fluff

Iterate fast based on feedback and performance signals

What We're Looking For

2-3 years

of experience and good understanding of

performance marketing

CTR, hook rate, retention)

You know how to write for

ads, not content

You can write in

natural Hinglish or English or any South Indian language

You avoid generic ad language and filler lines

You think in

formats + angles , not one-off scripts

This Role Is NOT For You If

You only write long-form stories or captions

You prioritise aesthetics over clarity

You don't like rewriting or iterating

You've never worked with paid ads or performance teams

Nice to Have (Not Mandatory)

Experience writing

UGC ads

Understanding of Meta ad testing (A / B hooks, angles)

Familiarity with DTC, apps, or lead-gen ads

About FRND

FRND is redefining the way people connect by building a social platform that's not just engaging but also safe, inclusive, and fun. We're a rapidly growing startup with a bold mission : to transform online interactions into meaningful relationships.

Why FRND

Impact at Scale :

Be part of the next big wave in social connection, shaping experiences for millions across India, LATAM, and MENA.

Rewarding Journey :

Competitive compensation, equity options, and growth that parallels FRND's explosive success.

Learn with the Best :

Collaborate directly with founders and industry pioneers, supported by stellar investors like Krafton, India Quotient, and Elevation Capital.

Freedom to Thrive :

Enjoy an unlimited leave policy and unparalleled ownership of your work.

Product-Centric Mindset :

Work in a company where products take centre stage, solving unique challenges with innovative solutions.