Lead Visual Designer

Role Summary

We are looking for a Lead Visual Designer with a passion for branding, visual storytelling, and design systems to take our global corporate identity (CI) to the next level . You will play a central role in shaping and evolving our visual language across all touchpoints — from digital campaigns and product visuals to event materials, presentations, branded content and videos.

Your Responsibilities

Corporate Identity & Visual Development

Own and evolve the company’s global visual identity, including typography, color, layout, iconography, photography style, video styling and templates.

Translate the brand strategy into a strong, consistent design language across regions and formats.

Creative Direction & Design Execution

Lead the development of visuals for our omni-channel marketing campaigns, social media, sales enablement, international events, and internal communications.

Work closely with content creators, marketers, and external partners to bring ideas to life through bold, high-impact design.

Apply user-centric design thinking to craft visual experiences aligned with the needs and expectations of our core personas.

Lead design strategy informed by the latest B2B best practices and emerging trends in visual design and video.

Design Systems & Governance

Build, document, and maintain a scalable design system and brand asset library (e.g., templates, illustrations, style guides).

Ensure global brand consistency and provide creative QA for assets developed by regional or freelance designers.

Collaboration & Leadership

Collaborate with cross-functional teams including Marketing, Product, Sales, and People to meet strategic goals through design.

Mentor junior designers or external freelancers as needed and serve as the design authority across the company.

What We’re Looking For

6+ years of professional experience in graphic or brand design, ideally in a B2B SaaS, tech, or consulting / agency environment

Strong portfolio demonstrating expertise in corporate identity design, creative concepting, and digital-first execution

Proven ability to develop and manage brand systems across formats and platforms

High proficiency in design tools (Adobe Creative Suite, Figma, etc.) and familiarity with presentation tools (Google Slides, PowerPoint)

A strong eye for typography, layout, composition, and color — and how these evolve for digital and print formats

Ability to balance creativity with structure, brand discipline, and strategic thinking

Excellent communication and stakeholder management skills

Bachelor’s degree in Graphic Design, Visual Communication, or related field

What We Offer

Multicultural working environment

Friendly and supportive colleagues

Flat organisational structure

Growth and development opportunities

Flexible working conditions

Competitive compensation and benefits package

Ready to become part of our team? Join us at Zalaris and be a part of a vibrant, collaborative community of Tech HR and payroll experts dedicated to grow and innovate. #team Zalaris