Ethics Express - Assistant Category Manager

Job Overview :

• Were looking for an Assistant Category Manager to support the growth of an exciting new home decor brand.
• This role will be responsible for driving product sourcing, development, merchandising, and go-to-market execution.
• Youll collaborate across design, supply chain, and marketing teams to ensure timely product launches while supporting revenue and profitability goals.
• Ideal for someone who is detail-oriented, commercially sharp, and passionate about consumer products and design.

Key Planning & Product Lifecycle Management :

• Identify product gaps and consumer needs to develop a relevant and competitive assortment.
• Work with design teams to conceptualize and launch new SKUs aligned with brand identity and trends.
• Manage the product lifecycle from concept to pricing, launch, and phase-out planning.

Category Strategy & Growth :

• Analyze sales performance, consumer behavior, and market trends to support category planning.
• Recommend pricing, product positioning, and promotions to meet revenue and margin targets.
• Assist in building innovation pipelines and contribute to annual category planning.

Business Performance Management :

• Track key business metrics such as revenue, margins, and product contribution.
• Use data insights to optimize product mix and improve performance across D2C and offline / online channels.
• Work with sales and demand planning teams to drive forecast accuracy and inventory health.

Brand & Marketing Collaboration :

• Collaborate with marketing and brand teams on campaign calendars and go-to-market strategies.
• Support seasonal launches, influencer campaigns, and content planning.
• Ensure product messaging aligns with category goals and brand tone.

Cross-Functional Execution :

• Coordinate with supply chain, packaging, finance, and digital teams to ensure smooth product execution.
• Resolve operational challenges and ensure on-time delivery of category initiatives.
• Maintain clear communication across departments for seamless project 4-6 years in category management, merchandising, brand management, or product marketing.
• Prior experience in home decor, lifestyle, or consumer brands Strong analytical mindset; comfortable with Excel, dashboards, and market research tools.
• Sound commercial and pricing strategy understanding.
• Strong project management and cross-functional coordination skills.
• Excellent verbal and written communication; MBA or equivalent in Marketing, Business, or a related field (preferred).

(ref : iimjobs.com)