What you'll do :
- Develop and own Keka s market & competitive intelligence program, including win-loss analysis, sales enablement, and competitive deal support
- Gather primary (win-loss interviews, sales sentiment, etc.) and secondary research and data to determine market conditions, competitive insights, and trends in the solar software market
- Identify and curate insights on competitors current offer strategies, product sets, capabilities, offers and pricing, competitive positioning, growth activities, and other changes affecting market dynamics, performance, and market share
- Create compelling content in the form of competitive battle cards, SWOT, win-loss analysis, and more for use by customer-facing teams
- Develop a communication plan to regularly share key insights with internal stakeholders across teams, including Product, Sales, CS, and Marketing, to inform product and GTM strategy
What we value :
Strategic thinker with the ability to synthesize information from multiple sources into relevant, comprehensible, and actionable insights for different stakeholdersStrong market research, quantitative and analytical skillsAbility to team up cross-functionally, especially across marketing, product management, and sales channelsA process-motivated person with the ability to stand up programs with company-wide impactExcellent verbal, written communication, and presentation skillsSkills Required
Analytical Skills, Quantitative Analyst, Market Research, Communication Skill, Presentation Skills